TikTok Search Ads: A Fresh Approach to Intent-Based Marketing

Hey Marketers and Business Owners -?

Need an alternative to Google and Bing search ads??

Are you ready for the “next big thing?”

Just in time for Q4, TikTok search ads are here, and are ready for you to give them a try!

Check out a real-world example below:

From Digiday, “Advertisers can now pay to show up in TikTok search results, but that’s where the similarities to Google end. Users come to TikTok with a different mindset — more passive and open to discovery, compared to Google’s searchers, who are typically driven by intent.”

As Jon Molina, vp of paid social at BrainLabs explained: “From our perspective, while TikTok has positioned their search tool as an alternative to traditional search and has inquired about sourcing budget from other channels, we view it as an additional placement against the app to optimize against and advocate for more budget against if performance dictates it. Not as a replacement or competitor for traditional search.”

TikTok's new search ads are making things easier for advertisers. The best part? They can use videos they've already made, so there's no need to create brand new content. It's a simple way to boost their campaigns without much extra work.

And here's the cherry on top: TikTok offered some sweet deals for early birds. Advertisers who jumped in before September could earn ad credits. The more they spent, the more credits they got. It was a great opportunity for those ready to try something new!

So, the question remains, are you ready to allocate part of your marketing budget to this social channel?