TikTok & Marketing – How the Two Coincide

TikTok – what once started as a platform to showcase silly short videos has now become one of the most popular social media sites in the world. According to new data from App Annie, the social media platform was the most downloaded app of 2020. TikTok reveres itself as being the leading destination for short mobile videos. The platform’s main demographic of users are teenagers and young adults; 32.5% of TikTok users in the US are aged between 10 and 19 and 29.5% are between 20 to 29. While most people believe that TikTok is only used by younger generations, the app is now shifting to attract a wider range of age groups; nearly 38% of TikTok’s users within the US are above 30.?The use of video is rising in all aspects of life, whether it be news or entertainment; because of this, knowledge regarding video marketing is becoming more and more essential for marketers. A study by Wyzowl on the state of video marketing in 2020 shows that the number of businesses using video as a marketing tool has increase from 61% in 2016 to 85% for 2020.

Why You Should Use TikTok to Market:

TikTok has amassed over 2 billion downloads and more than 800 million active users around the world making it one of the fastest growing social media apps. This makes it a key tool for marketers in regard to small, established, or personal businesses. Marketing on TikTok comes to be a much lower price compared to that of other platforms. Because the app wants authentic content, companies need not to invest thousands of dollars in high-end video production or tools to edit and monitor their content as the platform already offers this. As well as this, unlike many other platforms, TikTok was designed for a sound-on experience; this is important in marketing as sound along with music plays a substantial role in storytelling, communication, and building an emotional connection with the audience. Around 70% of small business in the US actively use social networking platforms to reach consumers; as more business begin to look to these platforms to advance their marketing efforts, further changes will most likely occur within this field

How You Should Use TikTok to Market:

TikTok, if used correctly, can be a major marketing tool to both businesses and individuals. To be succeed on the platform you must create exciting content; this can be done several ways, whether telling an interesting story or showcasing some spectacular. With this content, relevant and popular hashtags must be used. Often forgotten, hashtags play an important role in labelling content to a niche and attracting consumers of that same niche. A way to boost content is to partner with popular creator through marketing campaigns, influencer marketing, or brand ambassadorships; in doing this you can appeal to several audiences in which may not have originally been reached. As well, this is also an effective way to gain attention for a brand very quickly. Similar to other social media platforms, TikTok also offers different types of ads such as in feed ads, branded hashtags, top view ads, and branded effects. Whether for business or personal use, if wanting to gain a following inexpensively and quickly TikTok is an effective platform to use.