Tiktok: Make every second count

In late 2018, and so far, #short_videos have become a trend, as many social media platforms have added them recently.

In this article, I will focus on TikTok as a platform that relies mainly on short videos, not only as an additional feature, as Instagram Reels and YouTube Shorts.

What is Tiktok:

According to Influencer Marketing Hub Tiktok is " TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos on any topic. Both versions of TikTok offer a wide selection of sounds and song snippets, along with the option to add special effects and filters. You can also add videos created on your phone. The company promotes the app as a video-sharing social network."

What is Tiktok doing differently than other platforms?

• Therefore, Tik Tok is the first platform to do this, as it combines the advantages of YouTube by making only videos but in a short-form video compared to YouTube, and it also follows the algorithm of recommendations based on the user, as Netflix does.
• The comparison between TikTok and Instagram shows the best feature on Tik Tok, but it's not on Instagram. For example, "For you" is the first thing you'll see when you open Tik Tok and its recommendations page based on what you've liked and viewed recently and this feature makes Tik Tok one of my favorite platforms because it allows you to explore more videos that you may like. Unlike when you open Instagram, you will see the latest posts from the people you follow.
• The trend on Tik Tok can become Viral on other platforms as well, with many people becoming famous with huge numbers of followers after using Tiktok and sharing their dance challenges on it.

Companies utilizing Tiktok:

1. Apple Music

I believe that the joining of Apple Music to the world of Tik Tok is a clever move where people can share their videos just by clicking on the music that Apple Music uses on its page. In addition, they use it as a platform for organic growth and to promote Apple music as an App.

I personally love their content on Tik Tok as they are really creative.

1. Uturn

As an online entertainment network, I think that the Tiktok platform is more than suitable for Uturn, as it is considered the second platform after Twitter in terms of the number of followers.

?I believe that because most of the content of Uturn is entertaining and comic, the short videos on Tik Tok may serve in this field, as they have used the feature of short videos perfectly.

1. Gymshark

As a person interested in fitness accounts, GymShark uses Tik Tok to the fullest, and the touch of music is one of the main features of Tik Tok works perfectly, as the diversification of videos and content on Tik Tok made their own touch there.

Some Future Features Anticipations for Tiktok

I surveyed close people who started to use Tik Tok recently about the problems they had encountered when they used the app in general, one of the most mentioned problems was the way to shoot and edit the video was not that easy it took them longer than expected to discover it, in addition to modifying the video, which made most of them cancel the idea of publishing on the platform because of the time taken as the first time. Although Tik Tok is easy to use, it can be a little confusing for new users, so I think one of the most required features that Tik Tok should include is a guide option through the app to show the users how to use the app with option to skip it for the ones who don't want to go through it in the app.

?mockups for future features Tiktok may have

One of the features that I believe Tiktok may have is hiding likes and showing views instead.

As in this video, the number of likes reaches 667K, but the views are 6.5M. As we can see, there is a big difference between these two numbers.

When this video appears to a user randomly without following this account, only the number of likes will show.

This feature serves the video owner more as if he\she wants to show the number of views to suggest to the viewer that he\she is getting large numbers of interactions and followers on his\her page.

To solve the problem that new users of the app may face, Tik Tok can add an option that enables the user to specify whether he\she wants to see certain steps to start using the app, or he\she can only not click on the box if he\she knows enough how to use it.

Finally, I can say that Tiktok, like any app, has its drawbacks and advantages, but the positives outweigh the negatives, as its ranks among the most downloaded apps globally.

You can download the app now and enjoy it.