TikTok livestreams driving revenue

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In this newsletter update:

???TikTok Shop pushes livestreams to drive holiday shopping

?? Canvas Beauty on TikTok Shop

?? The Top 15 Beauty TikTok Shops

TikTok is relying on livestreams to drive sales this Black Friday and Cyber Monday. Here's what you need to know:

• TikTok is encouraging brands and creators to go live as much as possible for two hour long sessions on average. TikTok will even be hosting "super livestreams" with celebrities.
• It's a bold move for TikTok to lean into the space since Meta abandoned its live shopping efforts in 2022, and Amazon hasn't cracked the channel yet.
• TikTok owner ByteDacne has seen success in live shopping in China with sites like Douyin earning more than $200 billion last year through live shopping.?
• Canvas Beauty, which sells body glaze, is an early success story of livestream shopping on TikTok Shop in the U.S. In June, Canvas Beauty CEO Stormi Steele became the first TikToker in the U.S. to earn $1 million in sales on live shopping.

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Canvas Beauty on TikTok Shop

TikTok Shop Stats

TikTok Shop Rev. YTD: $19.4 million

Top Selling Product: Body Glaze

Livestream Revenue YTD: $9.4 million

Pre-Recorded Revenue YTD: $8.8 million

Shopping Mall Revenue YTD: $1.3 million

The Top 15 Beauty TikTok Shops

Canvas Beauty is just one of the beauty brands exploding on TikTok Shop. Get insights into the top 15 beauty brands being sold on the platform. Learn about their shop revenue over time, top products, and more.

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Thanks, The Charm Team