TikTok Is The King Of In-Stream Shopping
TikTok Is The King Of In-Stream Shopping
TikTok is continuing to set the bar high when it comes to in-stream shopping. The platform is launching a new push with a range of sellers designed to boost shopping take-up in the app. As part of this effort, TikTok is inviting selected retailers to join its in-app shopping and offering them big discounts to maximize interest.
While most social media platforms have tried some form of in-stream shopping, TikTok is the one that seems to be really invested in making it work. The app's new focus on in-stream shopping could open up many more monetization opportunities for the platform, and it may just be the next big thing.
Of course, there's still the possibility that TikTok could be banned, but if that doesn't happen, the future looks bright for the platform's e-commerce efforts. Do you think someday we'll all be shopping for our favorite products right in the middle of our TikTok feeds?
Let us know your thoughts by continuing this conversation on Twitter.
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