TikTok Introduces Text-Based Post Options: What It Means for Content Creators and Marketers

In a bold move that's sure to shake up the social media landscape, TikTok has recently added text-based post options to its platform on July 24. 2023. This new feature is set to enhance user engagement and provide marketers with a fresh way to connect with their target audience. Let's take a closer look at the content simplification, the exciting features, and what this means for marketers and video content usage.

Content Simplification: Creating the Text Post and Enhancing It

TikTok's text-based post option is all about simplicity and ease of use. Users can now create posts without relying on videos. This opens up a whole new avenue for expressing ideas, opinions, and creative content. By allowing text-only posts, TikTok has made it more accessible for users who might not feel comfortable recording videos or those who prefer written content.

Exciting Features to Explore

With the introduction of text-based posts, TikTok has brought several exciting features to enhance the text-based content:

1. Tags and Hashtags: Users can now add relevant tags and hashtags to their text posts, making them easily discoverable by others who share similar interests. This feature empowers content creators to reach a broader audience beyond their followers.

2. Stickers:?To add some visual flair to their text posts, users can choose from a variety of stickers to express emotions, convey messages, or simply make their posts more appealing.

3. Background Color:?TikTok's text posts can be customized with various background colors, allowing users to personalize their posts and make them stand out.

4. Added Sounds:?Though text-based, TikTok's new feature still offers an element of sound. Users can add music or sound effects to complement their text posts and set the tone for their content.

5. Draft and Discard:?Like with video posts, users can save text-based posts as drafts or discard them if they change their minds before publishing.

Impact on Marketers: A Golden Opportunity

For marketers, TikTok's text-based post option presents a golden opportunity to diversify their content strategy. By embracing this feature, brands can connect with their audience in new and engaging ways. Here's what this switch means for marketers:

1. Versatility:?Text-based posts enable marketers to share longer-form content, such as detailed product descriptions, storytelling narratives, or educational pieces. This versatility can help brands create deeper connections with their followers.

2. Audience Engagement:?With the option to use tags and hashtags, brands can boost their post visibility and increase audience engagement. This feature encourages user participation, as audiences can easily find and respond to branded content.

3. Brand Storytelling:?Marketers can utilize the added sounds and background color features to reinforce their brand identity and storytelling efforts. This allows brands to convey emotions and personality through creative text posts.

Video Content Usage: Will it Drop?

With the introduction of text-based posts, one may wonder whether video content usage on TikTok might decline. While there may be a shift in content consumption patterns, it is unlikely that video content usage will drop significantly.

TikTok's core strength lies in its short-form videos, and video content will continue to be the primary driver of engagement on the platform. The introduction of text-based posts complements the existing video-centric format, offering users more options for content creation and consumption.

In conclusion,

TikTok's move to add text-based post options opens up new possibilities for content creators and marketers alike. By simplifying content creation, providing exciting features, and maintaining video content as the platform's backbone, TikTok is poised to redefine social media engagement and further solidify its position as a frontrunner in the social media landscape. For marketers, this is a golden opportunity to experiment with fresh content formats and deepen their connections with their target audience. The future of TikTok as a vibrant and diverse social platform seems brighter than ever before.

If You are thinking about integrating TikTok into your social media marketing,?World of Creativity INC?is your go to company when it comes to Ads campaign on this platform. You can schedule a free non sales consultation with us?here, and we will be very happy to guide you.

Now, the valid questions are:

How do you envision incorporating TikTok's new text-based post feature into your content strategy??We'd love to hear your creative ideas on how this addition can enhance your brand's engagement with your audience!

With the introduction of tags, hashtags, stickers, and background colors for text-based posts,?which of these features do you think will have the biggest impact on increasing discoverability and user interaction??Share your thoughts on how you plan to leverage these tools to stand out on TikTok!

We can connect on TikTok as well by?clicking here

Happy Tiktoking,

Wencheur Antoin,

Digital Marketer/ Chief Marketing Officer

World of Creativity INC