TikTok Introduces Smart+ Ad Campaigns: The Weekly TikTok Update

Your go-to source for TikTok news, trends and tips! ?

THIS WEEK'S NEWS

TikTok introduces Smart+ Campaigns -?a cutting-edge AI-powered solution designed to help businesses run campaigns more efficiently and maximise returns.

For #WorldMentalHealthDay TikTok partners with Headspace on a new initiative to provide creators with essential mental health resources. Through this collaboration, up to 20,000 creators worldwide will receive six months of free access to the Headspace app.

TikTok launches new in-stream shopping push. TikTok shopping continues to grow, with millions of items sold from nearly half a million merchants over the past year. To drive more holiday sales, TikTok has launched a “Fall Deals For You” promotion, encouraging increased in-app purchases.

NONSENSICAL'S TOP TIP

?? Use Distinctive Text ??

?? Test out?different text that will catch?viewers attention on your videos - e.g. using bold, colourful text. ?

?? Using a colour, distinctive text and font in the hook commands attention from the get go as?it's bold and it stands out from the typical black and white font we're used to seeing.

?? Test using the same style for labels throughout the video which can also help?draw attention back in!

TIKTOK TRENDS OF THE WEEK

Winter Arc?- This new trend tells you to start getting into new routines and being "better" now instead of waiting for New Year - similar to the 75 hard trend. This could be done as a parody or something that can motivate and resonate with your audience.

"Life is worth living" - This is a wholesome/unserious trend created to this sound and showcases, like in the example something e.g. eating your favourite food or a hobby that makes your life worthwhile. Use this trend as a lighthearted way to resonate with your community in a humorous or relatable way.?

TIKTOK BRAND OF THE WEEK

This week’s spotlight is on Eliza, a UK fashion account that’s grown rapidly with a simple concept: "Guess the Most Expensive Outfit." The interactive format asks viewers to guess the priciest look, sparking curiosity and engagement. By keeping it fun and accessible, Eliza has built a strong community and boosted its visibility. Their success shows that even simple, interactive ideas can drive big results on TikTok, making them a standout in the fashion space on TikTok.