TikTok Introduces Search Insights: The Weekly TikTok Update
Nonsensical | The TikTok Agency
Nonsensical is an award winning TikTok marketing agency that delivers impact on TikTok for brands.
THIS WEEK'S NEWS
TikTok's newest?“mega” update enhances insights with search analytics and keyword ranking data.?TikTok has updated its insights meaning you can now see traffic driven to your content via search, allowing for more?optimised content and improved TikTok SEO strategies.
TikTok introduces new?limitations on hashtag searches within the Creative Center.?TikTok eliminated the hashtag search feature over concerns?that the data was being used to bring attention to possible platform censorship.
TikTok plans to grow?its TikTok Shop US business to $17.5B by 2024, a tenfold growth. TikTok was poised to achieve approximately $20 billion in global gross merchandise value last year, with a significant portion of sales concentrated in Southeast Asia. Now, TikTok aims to replicate this success in the U.S. and plans to introduce TikTok Shop in Latin America in the upcoming months.
NONSENSICAL'S TOP TIP
?? 3 things to test?in 2024 to enhance your?TikTok content???
???Use carousels that tell a story - After testing multiple forms of?carousel?videos across clients, we have found that when they tell a story and are very literal in their purpose, they perform better than just random photos.
???Make your content relevant -?Always make sure your content is relevant to your audience. Avoid?posting things for the sake of it. Discover what?interests your audience?and base your content around that.?
???Don't force trends - While it can be difficult?sometimes to think of the angle that you’re going to take with certain trends,?if?you find that you're forcing yourself into a trend then it probably isn’t right for your brand.?Remember, brands shouldn't?hop on every single trend, only pick ones that feel right for your brand.
TIKTOK TRENDS
"Ahaha.. again!"?- As shown in the example, this humorous trend focuses on repeating something that you love doing followed by the sound "ahaha.. again"! Use this trend to highlight your brand in?a comedic and relatable way which could be something like "using insert your product name over and over".
"2024 Ins/Outs"?- This trend shows posting a video about your ins/outs for 2024, similar to New Year’s resolutions. As seen in the example, relate these to your brand/product?and say what you will?be doing this year in relation to your brand (ins) and what you won’t be doing (outs). Try and relate these to your niche to resonate with your audience and add a bit of?humour.?
TIKTOK BRAND OF THE WEEK
Little Moons?are a food retailer that sell a huge collection of mochi ice cream and cheesecake flavoured products. Their mochi ice cream products blew up initially on TikTok, and they now have 322k followers on the app alone. After going viral and selling out of all their mochi products in lockdown, they are still doing consistently well with all of their TikTok content.
Their profile includes?user-generated content, funny meme-style videos, and elements of new products,?all through a positive nature shown from their staff, leaving you feeling happy after watching the account.
They exemplify how a brand, propelled to virality thanks to?social media users, can leverage the momentum of popularity to consistently produce engaging content. Little Moons - we salute you.?