TikTok for Industrial Companies: Yes or No?
Ilya Nejdanov
We help consulting, SaaS & industrial companies fill their calendars with high-quality leads monthly! | Founder @Axellerato
Have you ever though of TikTok as the platform for your industrial company?
Most of our clients have considered it as another channel to attract leads.
But is it that effective?
The answer might surprise you…
TikTok isn't just for dance challenges and viral trends.
It's a powerful platform with over 1 billion active users (many of whom are young professionals).
Using TikTok for SEO can boost your visibility.
By including relevant keywords in your video descriptions, you can help potential clients discover your services.
For instance, if your company produces AI barista robots, include keywords like "AI barista robots" in your videos.
This way, when someone searches for this technology, your content will be easily discoverable.
Here are some real examples:
→ Pierce Manufacturing
They've successfully used TikTok to show their firetrucks and gained quite significant engagement.
→ Milwaukee Tool
Known for their innovative tools, they use TikTok to demonstrate their products in action and attract a broad audience.
Another example from real life:
Our client in AI-powered technology has seen great success with TikTok. They published the video-review there and then shared it across the digital marketing platforms they use. This post showed even greater performance than other content posted before. Impressive, right? ??
Not sure about TikTok?
If TikTok isn't within your budget, don't worry.
There are other cost-effective ways to promote your business.
Cold emails, for instance, are a great alternative.
Learn how to master this strategy by watching our FREE webinar.
Let's make the most of this marketing season, whether it's through TikTok or other effective methods.
Ilya