TikTok and Hubspot's New Lead Generation Guide: The Weekly TikTok Update

Your go-to source for TikTok news, trends and tips!

THIS WEEK'S NEWS

HubSpot and TikTok have collaborated on a new?guide aimed at enhancing lead generation within the app. This comprehensive resource offers valuable insights into TikTok ad strategies, campaign tactics, real-world examples, and additional tips to optimise your lead generation efforts on the platform.

TikTok launches?the 2024 UK Artist Playbook , a comprehensive guide that details the most up-to-date best practices, product features, and campaign strategies tailored for artists utilising TikTok.?

TikTok announces the launch of TikTok's global Youth Council. A recent initiative has been introduced to enhance TikTok's commitment to creating a platform that prioritises the safety of teenagers through thoughtful design choices.Your go-to source for TikTok news, trends and tips!

NONSENSICAL'S TOP TIP

???Test different styles of affiliate content ??

???Test various styles with affiliate's to find one that works best for your brand.

?? Use this to keep pushing for more videos that are similar.

For example, TikTok Shop affiliate?ads in a 'reply to comment' format work well as it's native to TikTok and some of our clients recent top performing TTS affiliate ads have been in this style of content.

TIKTOK TRENDS OF THE WEEK

Punching trend -?This hilarious trend involves two people standing opposite each other moving in time with the beat of the sound. The first beat asks a question or makes a statement, and the remaining punches argue about it. This is a great way to showcase reliability and humour to your audience. Relate this in a way to your brand specifically or something you know will resonate with your niche.?

Shark tank trend -This involves creating a humorous video to this sound with a comical text overlay describing how you'd like to present a heartfelt plea to the Sharks from Shark Tank of something you really want,?explaining what you can offer in exchange for their consideration (typically something?trivial and silly). As shown in the example, involve your product/service in this or something your audience will relate to.?

TIKTOK BRAND OF THE WEEK

Grind , a UK sustainable & ethical coffee brand have been smashing it on TikTok lately,?in particular with their recent?(and really clever!) campaign. They partnered?with Among Equals agency to bring this campaign to life involving?REALLY tiny billboards to celebrate Grind's?really tiny impact on the planet. An?extremely impactful message in such an innovative way. As for their TikTok comments on this, they speak for themselves!

Happy Easter!