TikTok Has More Time Than You Think
So, what is happening with TikTok?
After the U.S. House of Representatives passed a bill to either ban TikTok or require an American-owned company to purchase the app, many creators and small business owners are left in suspense, biting their nails to see what happens.
Here's what we know so far: even if the bill passes, TikTok has at least another six months (and possibly up to a year, according to some senators) before further action is taken.
As of now, the bill is being passed through the normal bureaucratic process, and no set decision has been made yet.
Still, small business owners are worried that the end of TikTok could be the end of them. But as every good marketer knows, social media apps and trends come and go. The end of one doesn't mean the end of your profitability.
It's all about adapting your strategy to fit what works. This article from Forbes highlights some of the opportunities that may arise from TikTok's ban.
Have you already prepared a backup plan in case our access to TikTok is removed? If so, let us know so we can continue this conversation on X .
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