Will TikTok get banned & what should you do? | The Friday Club | Ep 232
Dan Knowlton
Marketing That Works! Click ‘visit my website’ & see! | Millions in trackable revenue generated for our clients | Business Anchors Podcast Co-host | I write ‘The Friday Club’ (weekly Marketing newsletter)
Don't Put All Of Your Eggs In TikTok's Basket...
TikTok is one of the best social?platforms to reach & engage huge audiences incredibly cost-effectively.
However, you may have seen that TikTok has recently been banned on UK government devices & the BBC has urged staff to delete TikTok from company mobiles.
Things are more serious in the US where yesterday?US lawmakers lined up to attack the TikTok CEO at a hearing (see live updates from the hearing).
I personally don't think TikTok will be banned in the UK any time soon, but my #1 piece of advice would be to ensure you are building audiences on multiple platforms & not just relying on TikTok.
Thought for the day: Keep going, never give up...(see more?below).
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In other news...
- Can't quite believe I'm saying this but...we've just started working with the BBC Storyworks division of the BBC! Mad! See the announcement post here.
- I enjoyed getting this email after the nursery run haha.
- Sam Jones asked ChatGPT to imagine that it's an entrepreneur who's going on Dragons' Den and to pitch a brand new business idea that doesn't exist today. Including how the business will make money and how it will achieve a valuation of ￡100M or more. The result was pretty nuts.
- This real-time emotion detection with AI is wild.
-?This week I went to an in-person event which was cool, then I went to London, met a friend for a Thai, then met a potential customer, then spent the whole evening being sick. I think I got food poisoning. But I just about managed to WFB (work from bed) yesterday. It was all worth it though, although meeting people in-person can be a ball-ache, it's a completely different experience when it comes to building strong relationships.
Thought for the day:?Keep going, never give up...
Although we've had lots of exciting & positive things happening recently in the business, we still face challenges every day.
There are constantly new fires that need putting out & new hurdles we need to overcome.
I know this sounds cheesy, but I just wanted to push you to keep going during these times.
From my experience, these are the times in our journey when we've made the most progress.
When we face new challenges & take them head-on, rather than rolling over and giving up.
Happy Friday!! ??
Dan (writing this) & Lloyd (in spirit)
Straight talking, HR Director who puts the Human back into HR | Linkedin's Queen of HR | HR Author
1 年Years ago there were policies at work banning access to Facebook. They felt people weren't working hard enough and just online chatting etc... ffs... grow up...we live in a digital age. ??
Helping Coaches Land DREAM CLIENTS with Video That Builds Credibility & Authority | Video Content Strategist
1 年I don't have control over there, For brands considering using TikTok for marketing, it's important to stay aware of any developments related to these concerns and monitor any potential impact on the platform's usage and audience engagement. It may be wise to consider alternative marketing channels or diversify your marketing efforts to reduce reliance on any single platform.
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1 年It might but it shouldn't be - what a joke. If it does, I'd be disappointed. I like doom scrolling there as I've deleted IG and I'm up to 10,000 followers, which gives me exactly ZERO business. BUT I want to keep it :)))
Bogged down managing the bills in your business? The Simplifier wants to Simplify it all for you with a Simple solution. Ask me how?
1 年Gary V appears to know a lot... Does that mean Gary Vaynerchuk will be banned too...? How I shall miss that baseball cap and legendary quotations... ?? Where else will I ever hear the words "Micro" and "Macro" over used as much... My life will never be the same.... ??
CRM and Email Marketing | Customer Retention | Digital Experience
1 年Really highlights the fact we don't our following. Anyone monetising socials would benefit from driving audiences away from socials, into an email list or CRM. Offer value and you should have no problem moving true fans to another form of communication.