TikTok explores 60-minute videos as Instagram promotes shorter content…

A weekly newsletter about all things social media by Nuelink

Hey there! Welcome to your weekly dose of social media news. Here's a roundup of the latest updates and trends happening in the world of social media:

?? Instagram's Reel Length Warning

Instagram's content team advises that posting Reels longer than 90 seconds can actually hurt your reach. A recent presentation highlighted that longer Reels can negatively impact distribution. Additionally, posting content you didn't create, content with watermarks from other apps, engagement bait, and generally low-quality content can also hurt your reach on the platform.

?? Instagram's New Peek Feature

Instagram is also developing a new feature called Peek, which allows users to share quick, unedited, unfiltered snaps of themselves or their lives with friends. This feature is similar to BeReal, focusing on simple, real-time images designed to capture your day-to-day life, free from the performance pressure of the regular IG feed.

?? TikTok's Collaborative Tags

TikTok is rolling out a new feature that enables you to tag collaborators on a post, linking their profiles to your post details. This is similar to Instagram's collaborative posts. While not entirely original, this addition could provide another way to engage with specific audiences and increase your reach on the platform.

? TikTok Tests 60-Minute Videos

On the same front, TikTok is testing the ability for users to upload 60-minute videos, available to a limited group in select markets. Initially allowing only 15-second videos, TikTok has gradually increased this limit over the years. This shift towards long-form content aims to compete with one of its biggest rivals, YouTube.

?? Google's AI-Powered Search Enhancements

Google is adding more AI to its search features, addressing concerns about losing market share to competitors like ChatGPT. It is rolling out AI-powered overviews to U.S. users. The custom Gemini model for search combines real-time information, Google’s ranking, long context, and multimodal features.

That's all for this week's social media update! Keep reading for more trends, news, and fun features. Happy scrolling!

You can now catch up on social media news and the latest marketing strategies weekly with the Nuelink team.

Read Our Blog Posts for This Week ??

• Instagram Shoppable Posts 101: All You Need to Know [2024].
• How Brands Can Leverage User-generated Content to Build Authenticity and Trust.

Create Content ??

Holidays ??

May 20

• Victoria Day.
• World Bee Day.
• World Metrology Day.

May 21

• International Tea Day.
• World Day for Cultural Diversity for Dialogue and Development.?
• World Meditation Day.

May 22

• International Day for Biological Diversity.
• World Goth Day.

May 23

• World Turtle Day.
• Buddha Purnima.

May 24

• Brother's Day.
• International Women's Day for Peace and Disarmament.

May 25

• African Liberation Day.
• World Thyroid Day.

May 26

• Indianapolis 500.
• World Dracula Day.

Trends ??

• The “Can I Be Honest? Is This A Safe Place?” Trend: Use this sound to finally express a creative like or dislike that you've been holding onto for some time.

https://www.tiktok.com/@alayna.hawthorne/video/7343008284158315807?

?

• The “Let Me Say I’m The Biggest Hater” Trend: Courtesy of the biggest feud on the internet and the music industry right now, this sound serves as an ideal background for creators to express something they hate or why someone would label them a hater.

https://www.tiktok.com/@kellyintherealworld/video/7366456458155674926

• The “Leave Me Alone, Please” Trend: Content creators are leveraging this sound to share controversial or unconventional ideas within their niche. Just lip sync to this sound, and overlay the video with a POV-style text.

https://www.tiktok.com/@kennedylawfirm/video/7368959500499406126

?

• The “You Look Like Waves on a Sunset” Trend: Use this sound as background music for tutorial videos, DIY projects, or product showcases...

https://www.tiktok.com/@_allisongilbert/video/7361994952642989318

Memes ??

• The “King Charles’s Portrait” Meme: The debut of King Charles III's official portrait as the reigning monarch has caused quite a stir online. Users across social media platforms are expressing their critiques with a humorous flair, resulting in a wave of viral memes.

https://x.com/CameronYardeJnr/status/1790406615100731724

Read about Social Media News ??

TikTok ????

• TikTok Is Testing a Collaboration Feature for Posts.
• TikTok Continues to Oppose US Sell Off Bill.
• Eight TikTok creators file their own suit against the divest-or-ban law.
• TikTok is testing hour-long videos.

Instagram ??

• Instagram Says Posting Longer Reels Can Hurt Your Performance.
• Instagram expands its creator marketplace to 10 new countries.
• Instagram Is Working on a Peek Feature To Encourage Interaction.
• Instagram Tests Notes on Feed Posts and Reels.

??

• X Says That Over 500k Users are Now Contributing to Community Notes.
• X Continues to Oppose Australian Regulators on Censorship.
• X’s Grok AI Chatbot is Now Available to EU Users.
• New Ad Discounts from X Point to Ongoing Growth Challenges.
• Twitter is officially X.com now.

Google ??

• Everything announced at Google I/O, including AI Agents, Ask Photos, and more.

YouTube ??

• YouTube CEO Says Creators Should Be Eligible for Emmys.

Facebook ??

• Instagram and Facebook under EU investigation for causing child addiction and harm.

Snapchat ??

• Snapchat Shares Notes on How to Improve Ad Campaign Performance.

Bluesky ????

• Bluesky now lets you personalize main Discover feed using new controls.

Threads ??

• Threads finally starts its own fact-checking program.
• Threads Adds ‘Recent’ Filter For Search Results.
• Meta Tests TweetDeck Style Layout for Threads on Web.

Hot SaaS Tools on the Market ????

• Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.
• Zubtitle: An automatic video captioning tool that makes it easy to add captions to social media videos. Ideal for content creators who want to make their videos more accessible and engaging by adding captions quickly and accurately.
• Superhuman: An email client designed for speed and efficiency, with features like keyboard shortcuts, AI triage, and follow-up reminders.
• Toggl Plan: A visual project planning tool that helps teams plan and track projects with timelines and task boards. Useful for teams seeking a simple yet powerful way to visualize project timelines and manage workloads.

Our Two Cents on Social Media Marketing ??♂?

• Incorporate user-generated content into your broader marketing campaigns. This not only provides social proof but also makes your campaigns more relatable.
• Develop a unique, branded hashtag that your community can use when posting about your brand. This makes it easier to find and curate UGC.
• Highlight real-life stories and testimonials from your customers. Sharing their experiences adds authenticity and builds trust with potential customers. Feature these stories in posts, stories, and highlight reels.
• As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.

I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!

See you next week!