TikTok driving an offline lift in sales for some brands

1. YouTube wants to help users add more context to videos

Youtube is looking to enhance the video viewing experience by enabling users to add more context to their videos. The platform is planning to add new features like links in the video description and making it easier for users to access related information about the video. These improvements will help users to better understand the content of the video and also drive more engagement. (via Digital Information World )

2. TikTok is driving an offline lift in sales for some brands

TikTok has been a popular platform for brands to engage with their customers, and recent studies have shown that it's not just online sales that are being impacted. Brands are now reporting a positive impact on their offline sales as well. This is attributed to TikTok's personalized algorithm, which ensures that users only see content that is relevant to their interests, leading to higher engagement and, in turn, increased sales. (via Modern Retail )

3. What Twitch users really want from brand campaigns

A recent survey of Twitch users has revealed that they are most interested in brand campaigns that offer exclusive content and in-game rewards. Twitch users are looking for a deeper connection with the brands they love and campaigns that offer unique experiences are resonating with them the most. This insight can be valuable for brands looking to connect with the Twitch community and drive more engagement with their target audience. (via The Drum )

4. The impact of ChatGPT on digital marketing

ChatGPT, an AI language model, is revolutionizing the way digital marketing is done. ChatGPT's ability to process large amounts of information and provide personalized responses to customers in real-time has made it a valuable tool for businesses looking to improve their customer service. This is particularly important in today's fast-paced digital world where customers expect quick and personalized responses. (via Digital Third Coast )

5. The North Face: For all explorers, cities, mountains

?The North Face?faces a marketing challenge of speaking to two different audiences: the outdoor recreation and fashion communities.?It's launched a new campaign that showcases the brand's commitment to adventure and exploration features a diverse range of explorers, using The North Face products in both urban and outdoor environments. (via Adweek )

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Lloyd Williams, Head of Strategy @?Socially Powerful .

If you're interested in how Socially Powerful can help your brand start powerful conversations, drive social engagement, or make sales do?get in touch .