Are TikTok Copying Other Platforms?!??
Blaze Media
Digital Marketing Specialists Helping Businesses with E-Commerce, Website Design, Paid Advertising, SEO & Social Media.
TikTok's New Feature Rips Off?BeReal?!
Who'd have thought TikTok would be the one to copy other platforms??
Last week, TikTok announced a new feature called 'TikTok Now', which, just like BeReal, prompts users to take a selfie using the front and back camera at a random time each day.
BeReal's rising popularity has seen its unique selling proposition be replicated by Instagram and Snapchat, too.?
It will certainly be interesting to see if this catches on. TikTok frames itself as an 'entertainment app' because of its?focus on highlighting the best content across the platform via the 'for you' page, rather than users curating their own experience through their own friend or interest segments.
It seems TikTok is wanting to lean into promoting more direct friend interaction through the app.?
Now, you probably know that one person that refuses to download TikTok, but scrolls through Instagram Reels regularly - and that's the whole point. Platforms are indeed 'stealing' elements from each other, but the aim is the dilution of differentiation, deterring users from downloading another app.
??Weekly Bitesize Tip??
Have you been utilising Twitter to market your business or brand??
Twitter may not have as many total users as other platforms, however, many industry leaders and journalists use?Twitter as a key research and outreach tool, as well as Twitter being the source of many viral moments that get widely shared on other platforms.
This means if you play your cards right, your key messages can be amplified from beyond Twitter?to much larger audiences. Here's a few tips:
Hashtag Research
While it's true that hashtag's aren't as crucial as they used to be, they still play a key role in organising tweet discussions, which can highlight how people engage with topic-specific elements. So, it's worth noting hashtags that are popular within your niche.
Best Practice for Tweeting
It's important to know what works best to grab attention in a busy stream of tweets. Twitter for Business published a guide on?how to find your brand voice, which advises a 'three C's' approach: Clear, Concise, Conversational.
Know the Best Time to Tweet
To reach as many people as possible, it's worth taking note of when your target audience is most active on the platform. You can find generic advice for this online (like this advice from?Shareable), but if you want to get more specific, you can use tools like?Followerwonk?to analyse Twitter users (including your own) to see when fans are most active.?
领英推荐
???Blaze Media News???
This week, our Operations Director Rebecca is on the road with?The AV Collective?for their London event (which is today!) and their Dublin event (which is on Thursday 22nd October).?
The AV Collective was formed by a complementary group of AV manufacturers passionate about helping end-users deliver quality audio-visual content, whether you’re in the same room, or the other side of the planet.
These events allow professionals to spend time getting to know the collective's members and discover how to create the perfect AV ecosystem for their needs.?
To keep up with current news about the UK's events, check out?The AV Collective's LinkedIn?page!?
Training News
Working in association with?Training Unlimited?and the?LCRCA, we will be hosting fully funded training courses on marketing and digital sales for?any business?in the Liverpool City Region!??
Our hospitality training course received so much interest that we are thrilled to be able to?open the availability of this training to all businesses in the local area!
To learn more about this exciting project, find out when it's happening and what it's going to involve, keep your eyes peeled on our social media profiles!?
You can also register your interest by emailing?[email protected]?
Top 10 Best SEO Tools
SEO is a hard task! You spend a lot of your time having to keep up with Google’s constant updates, worrying about whether you have enough backlinks, and trying to constantly create better content than all of your competitors – it’s definitely a stressful job.?
Thankfully there are a plethora of tools out there designed to make this job easier. Here at Blaze Media, we’ve decided to put together a list of some of the best SEO tools that?our SEO team?use daily.
This will include free tools that are accessible to everybody as well as the more premium tools on the market, too.