TikTok Celebrates Pride 2024 Introducing "Visionary Voices": The Weekly TikTok Update

Your go-to source for TikTok news, trends and tips! ?

THIS WEEK'S NEWS

TikTok announces Pride Month 2024 programming. TikTok is celebrating by featuring 15 "Visionary Voices" from the LGBTQIA+ community, highlighting LGBTQIA+ owned businesses, musicians, and other creators in the app. These creators are recognised for their inspiration, education, and impact on the platform.

TikTok appoints new legal counsel to challenge U.S. sell-off bill. As it prepares for various legal battles in the U.S. against the government's enforced sell-off push, TikTok's parent company ByteDance has appointed veteran lawyer John Rogovin as its Global General Counsel to lead its defense.

TikTok releases new guide for Father's Day promotions. Father's Day is approaching on June 16th, and TikTok has released a new guide to assist marketers in leveraging the app for their Father's Day promotions.

NONSENSICAL'S TOP TIP

?? Use?keywords within your content ??

???When it comes to TikTok SEO, ensure you fit as many keywords into your content, title, caption, and hashtags as possible.

???This helps boost TikTok SEO and helps your video rank on TikTok for that specific topic.

???A?recent hit on one of our client's account have all contained the keywords relevant to the brand?multiple times and got over 300K?views!?

For example - if your account is aimed at attracting Birmingham?users,?the word Birmingham would typically appear?4 times in the?video?in the opening shot? - in the title, in the subtitles, in the caption and hashtags. The aim?is to attract engagement from TikTok users in Birmingham or those who can relate to the city for success.?

TIKTOK TRENDS OF THE WEEK

Bestie Dictionary Trend?(Corporate edition) - As shown in the example, this trend focuses on an employee edition challenge where person 1 asks person?2 to guess the word they would say relating to that situation. Use this trend to add humour and reliability to you brand showcasing it's fun side, allowing users to get to know the face behind the brand.?

"Normalise Naming Your Child After Something You Love" - This trend is typically created in carousel format to this sound. For the first photo, use the phrase "Normalise naming your child after something you love." In the second slide, show "Goodnight, _____" followed by a humorous and ridiculous name inspired by something you love and that will also resonate with your audience.?

TIKTOK BRAND OF THE WEEK

Purple Bricks is smashing it out the park this week on TikTok, their strategy is fantastic and?a great example of a defined content?style that works with their 'kids react' series. They’re getting crazy views and followers already! Go Purple Bricks!