TikTok bill passed, what now?

SOCIAL MEDIA UPDATES ???

1. The US House just passed a bill calling for ByteDance to sell TikTok or else face the dreaded ban hammer! TikTok plans to take the issue to court. *Phew
2. Pay-to-tweet is becoming a thing! This move of Elon is aimed at combating those pesky bots and making sure Twitter is a place for genuine interaction.
3. Did you happen to come across the new Meta AI in your profile randomly, too? It’s added to the search bar of each app where you can add prompts like “The Yeti on a beach vacation”.

HIGHLIGHT

TikTok finally launched "TikTok Notes" in Australia and Canada. And believe it or not, the app is giving off Pinterest-y vibes and TikTok's own Lemon8 vibes. Have you given it a try?

GOLD NUGGETS & RESOURCES???

1. How To Run An Instagram Giveaway
2. 10 Tips On How To Do In-Depth LinkedIn Audit
3. How To Calculate TikTok Engagement Rate? (Formula + Free Calculator)

Bonus: Download April's Social Media Calendar Template[2024] for Free

TRENDS FOR YOU

A Musical Marketing Month ??

If Coachella wasn’t hyped enough with Lana Del Ray and Billie Eilish’s comeback, Taylor Swift’s album launch captivated us all. Every millennial felt as though they had teleported to the golden era with reels and all posts talking about Coachella, and then Taylor shook up the world by releasing her album with 31-freakin-songs!

And she lived up to her reputation as the marketing queen with easter eggs scattered all over social media. In fact, Instagram gave her an exclusive feature for the 'Tortured Poet’s Department’ launch countdown, redirecting to Threads.

We couldn't help but track this absolute madness, and results are just what we live for:

• Total number of posts shared: 8.4M vs 401.4K
• Total posts shared at peak hour: 1.89M vs 175K
• Total impressions: 19.2B vs 1.5B
• Sentiment Score: 71 vs 59

It was interesting to see that it took Coachella 2 weeks and hundreds of artists and brands to make it a success while an album release from Taylor Swift in 2 days could contribute 5% in the total share of voice.

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