TikTok Ban, Wayfair & 2025 Predictions

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????TikTok is removed from the US, only to return hours later

Let’s start with arguably the biggest news of the year so far. January 2025 saw TikTok, the global video-sharing platform, grapple with major legislative turmoil in the US.

Following the implementation of a federal law banning TikTok in the United States, the popular Chinese-owned social media app went dark. U.S. users were unable to access videos, greeted instead by a message reading, “A law banning TikTok has been enacted.” However, TikTok quickly returned online. The platform began restoring service in the U.S. later that same day after President-elect Donald Trump announced an extension to the deadline for selling the company.

Meanwhile, in other TikTok news, TikTok Shop launched in Ireland and Spain this month, expanding its e-commerce presence in Europe.

Curious about selling on TikTok? Explore our integration here, or watch our webinar with TikTok on how to get started selling.?

?? Meta brings eBay listings to Facebook Marketplace

Our second story of the month is also at the interchange of eCommerce and social, with news that Meta is testing the inclusion of eBay listings on Facebook Marketplace, available to users in the US, Germany, and France. Designed to comply with an EU antitrust order, this integration can benefit both platforms by pooling their user bases and creating a broader marketplace for users.

????Wayfair Bids Goodbye to Germany, Eyes Other Opportunities

Online furniture giant Wayfair announced its exit from the German market and plans to cut 730 jobs in Germany as part of a strategic shift towards physical retail. These changes aren't simply about cost-cutting, but a strategic redirection of resources towards initiatives promising better ROI, such as physical retail

??USPS's Next-Day Services

The US Postal Service is gearing up to offer faster delivery options, including same-day and next-day services. Aimed at businesses with a minimum daily shipping volume meeting defined cutoff windows, the USPS Ground Advantage “Next Day Priority” will cater to approximately 295 million people, marking a significant expansion of their reach.

??2025 Predictions

Forbes has gathered the insights of 9 industry experts, offering their predictions for the fast-changing retail landscape in 2025. The upcoming year holds a lot to look forward to, and you can catch all the predictions in the full article here. Alternatively, catch Chris Timmer, CEO of Linnworks predictions below:?

B2B Buyers Want a “Blended” B2B and B2C Experience

B2B buyers will seek the functionality they’ve come to expect in their personal shopping experiences. While they may not be as quick to adopt the most cutting-edge B2C trends, like social commerce, they are looking for a blend of B2B and B2C features—like mobile ordering and flexible delivery schedules—that deliver speed and convenience tailored to their business needs.

More B2B marketplaces will gain traction in the year ahead as buyers seek more choices and better deals. As demand increases for access to a wider range of products, superior quality, and competitive pricing for business purchases, the demand for and use of B2B marketplace platforms will likely increase.

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???And here's something else that might be right up your alley – our podcast Selling Strategies. Every couple of weeks, we sit down with the biggest marketplaces, industry experts and successful ecommerce brands who share what’s working NOW so you can translate that into success in your own business. It's like having a mentor in your earbuds! Catch us on YouTube or TikTok – wherever you prefer to get your content fix.