The TikTok “Ban” - Is Now The Best Time To Start Posting Your Coaching Content Onto TikTok?

TikTok was banned in America, and over 170 million accounts were affected… for a total of 14 hours.

While the disruption was temporary, the collective shock was anything but. In the past week, TikTok has seen a surge in uploads as creators expressed disbelief at the prospect of losing their platform overnight.

For businesses and brands, this moment is a wake-up call - especially if you’re not yet leveraging TikTok to connect with your audience.

Why TikTok Is Still the Go-To Platform for Coaches in 2025

The 2025 TikTok What's Next Report reveals that TikTok isn’t just thriving; it’s reshaping how brands connect with audiences:

• Creative Storytelling: The platform encourages diverse, community-driven narratives, perfect for sharing your unique coaching philosophy.
• Cultural Relevance: TikTok users value authenticity and alignment with their personal interests—45% of users say they feel a deeper connection with brands that “get them.”
• Engaged Communities: TikTok users are not passive scrollers. They comment, share, and interact, making it easier to build a genuine rapport.

Top Reasons to Start Posting Coaching Content Now

1. Capitalise on Trends: In 2025, TikTok trends like AI-driven content creation and collaborative storytelling are creating exciting opportunities for coaches to highlight their expertise. Tools like Symphony Assistant even help you ideate and produce content faster.
2. Establish Authority: As TikTok continues to expand its professional communities, now is the time to claim your niche. Whether it’s career coaching, business strategy, or wellness, showing up consistently positions you as the go-to expert.
3. Community Engagement: TikTok’s robust comment culture allows for real-time feedback and interaction. Think of it as a focus group for your content and services.

3 Ways Coaches Can Get Started on TikTok

1. Show Your Personality: 39% of TikTok users are drawn to brands with relatable personalities. Share behind-the-scenes moments, quick tips, or personal stories to build trust.
2. Partner With Creators: Collaborating with niche creators can amplify your reach. Use TikTok’s Creator Marketplace to find influencers aligned with your coaching niche.
3. Leverage Trends and Hashtags: Align your content with trending topics or hashtags like #CoachingTips, #CareerGrowth, or #ADHDCoaching to increase visibility.

What About the ‘Ban’?

The brief ban highlighted just how ingrained TikTok has become in our lives and how much creators rely on it. But it also underscores the importance of diversifying your digital presence. While TikTok should be part of your strategy, don’t forget to cross-post content to platforms like Instagram Reels, YouTube Shorts, and an up and coming app called Red Note that is said to be the next TikTok.

Ready to Elevate Your Coaching Brand But Need Help Getting Started? Simply book a discovery call (whether in the U.S. or in Australia) to create your Business Coaching Plan Today!