TikTok ban, Meta bonus payouts, LGBTQ+ apps
Hi there! This is Amanda Perelli, and welcome to our weekly creator-economy newsletter, Business Insider Creators.
Here’s what to expect in this week’s edition:?
President Trump signed an executive order on Monday giving TikTok 75 more days to operate in the US without drawing the ire of the Justice Department.
Dan Whateley spoke with legal analysts who say Trump's order may not be enough to bring TikTok back to US app stores.
If enforced, the divest-or-ban law could impose hundreds of billions of dollars in fines on service providers that don't cut ties with TikTok and other ByteDance apps.
"If I were the GC of Alphabet or Apple, I don't think a letter would assuage my fears," said G.S. Hans, a clinical professor of law at Cornell Law School who last year joined an amicus brief opposing the divest-or-ban law.
Meta has a new program that will pay TikTok creators who post on Instagram and Facebook.
Sydney Bradley wrote that the "Breakthrough Bonus" will pay eligible creators up to $5,000 within 90 days.
Meta will also ink "content deals" with TikTok creators "to help grow their communities on Instagram and Facebook,” a spokesperson told Business Insider.
LGBTQ+ apps are seeing a surge of interest after Meta's changes to its content-moderation policies.
Sydney Bradley and Dan Latu spoke with several app founders about the influx of users.?
The apps are focused on safety, privacy, and community amid tech industry shifts.
"We've just been trying to stop the product from combusting because we've been having so many people come in," said Callum Smith, founder of Collective, a queer community and dating app where users can share photos, songs, and GIFs.
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More coverage from this week:
The business of being a creator
Social platforms and creator-economy startups
What’s happening in digital culture
Thanks for reading! Send me your tips, comments, or questions: [email protected].
Too many “experts” were saying Tik Tok is back, without fully understand the legal mechanisms necessary for this to be permanent. Thank you for providing this legal take. We need more robust analysis on the content creator economy!
YouTube Growth for Brands & Businesses
1 个月I still wonder why 75 days, why not 90? whats with 75? with so much going on and all that panic creation one day before inauguration, everything seems planned. or maybe I am being too panroid here.
Global Marketing & Product Manager - Bitdefender Security for Creators
1 个月I just signed up. Thanks for the summary of the most important topics in the creator economy. With all the noise I feel that curated headlines newsletter is helping us be more productive and stay informed about what is happening.