TikTok Ads Just Got Better
TikTok Ads Just Got Better
Hold on to your TikTok hats! The platform is about to get a whole lot more advertising-friendly with the latest updates to its Promote feature. That's right, small businesses and creators, TikTok advertising just leveled up!
So, what's new? For starters, the ‘Promote’ portal is getting a fancy makeover with a number of updates around audience targeting, campaign objectives, and post boosting. But the real showstopper here is the "Promote for Others" option. This means brands can work with influencers and throw some money behind their content. And if you're a creator, you can promote other users, brands, or businesses that you just can't wait for the world to see.
READ MORE: TikTok’s New Ad Tools Allow Users To Boost Other People’s Videos
But wait, there's a catch! Before you go promoting everyone's posts, you'll need to get permission first. TikTok hasn't given us all the details on how this will work yet, but it could get a bit tricky when it comes to content that isn't sponsored but ends up having the same impact.
“Promote for Others” aside, this update still introduces a number of much-needed advertising features. Advertisers can now target users based on location, age, gender, and interests, and there are even new ad campaign goals, like driving profile visits and direct messages.
So, get ready to see more ads, TikTok users! But let's be honest, we were already getting ready for that.
The Round-Up
Google Is Adding Some New Features For EVs With Built-In Google Maps
Introducing New WhatsApp Status Features
As Seen In Forbes
Can you hear that??? That’s the sound of people talking about your brand ??? But Googling yourself is tacky—let one of the various social listening tools like Awario do it for you!
That’s just one way that technology can help grow your business and make connections. Read this Forbes piece, featuring Christopher Tompkins, for more.
READ MORE: 11 Ways Artificial Intelligence Can Improve An Agency’s Workflow