TikTok Ads 101: Getting Started With TikTok Advertising in 2023
ShyftUp | App Store Optimization & Mobile App Marketing Agency
Global User Acquisition Agency. Services: App Store Optimization, Apple Search Ads, Google App Campaigns, Paid Social
Are you searching for a fresh approach to promote your products or services in 2023? If so, consider TikTok, one of the fastest-growing social media platforms globally. With millions of daily users, TikTok provides a unique avenue for reaching new customers.
However, you might be wondering where to begin. Don’t worry; we’ve got you covered. In this TikTok Ads 101 post, we will delve into great detail on how you can start TikTok advertising, particularly as you navigate through the year 2023.
Why Should You Advertise on TikTok?
TikTok is best known for its short-form videos, typically ranging from 15 seconds to three minutes. With the platform’s creative and unique allure, TikTok skyrocketed to stardom in just a few years.
TikTok boasts a massive user base, with the latest statistics revealing over 1.6 billion users worldwide. This presents an excellent opportunity to reach a broad audience and target specific demographics aligned with your business goals.
It’s not just about quantity on TikTok; the platform offers a high-quality audience engagement. TikTok users are recognized for their active participation, and the platform’s creative videos often go viral.
Arguably, the best reason to use TikTok ads is its diverse ad formats, providing significant flexibility in how you reach and engage with your audience.
Read more at ShyftUp's article.