TikTok Ad Buying Guide and Incrementality Buying for Meta and Google
Google exec addresses advertisers’ automation concerns
In response to marketers’ concerns about the inability to opt out of automation, Search Engine Land interviewed Sylvanus Bent, Group Product Manager, Search Ads, Google. He clarified that for optimal campaign results, a synergistic approach involving both human expertise and AI is the best approach.
Pinterest Announces Google Ad Partnership
Pinterest has enacted a third party app integration with Google, which will see Pinterest host ads powered by Google, providing another way to bring more shoppable content into the app.
Web Auction Best Practices Guide for TikTok
This guide from TikTok provides best practices for optimal web performance to ensure your campaigns are set up properly and you can achieve repeatable, reliable results with ease. Use the best practices in this guide as the foundational building blocks for success on TikTok.
Guide to Incrementality Buying on Meta and Google
Are your ads actually driving sales or are you wasting your money reaching people who were going to buy already? Our guide on incrementality buying will show you the process of creating a media buying strategy for Meta and Google that directly drives results.