TikTok has been a global phenomenon in recent years, and it is expected to continue to grow in 2023. With more users joining the platform every day, it's fascinating to see which video categories and search terms are gaining the most attention. In this post, we'll explore the top categories of videos and search terms that are trending on TikTok in 2023.
- Food Videos: Food videos have been trending on TikTok for some time, and this trend will continue in 2023. People are fascinated by different types of cuisine from various regions and countries, and they enjoy watching cooking videos, recipe tutorials, and food reviews. As a result, food videos have high play and search counts on TikTok. In 2023, the play and search counts for food videos are expected to exceed 10 billion.
- Fashion and Beauty: Fashion and beauty videos are also trending on TikTok in 2023. Many users like to share their makeup tips, fashion style, and skincare routines, while also following other users' fashion and beauty videos. In 2023, this category of videos is expected to exceed 8 billion plays and searches.
- Fitness: Fitness is a popular lifestyle, and fitness videos have gained widespread attention on TikTok. Many users share their workout plans, techniques, and progress, attracting a large number of followers. This category of videos on TikTok is expected to exceed 5 billion plays and searches.
- Pet Videos: Pet videos have always been a hot topic, and they will continue to gain more attention on TikTok in 2023. Many users share their pets' daily lives, cute moments, and training tips, attracting a large number of followers. The play and search counts for this category of videos on TikTok are expected to exceed 4 billion.
- Entertainment: Entertainment videos, such as clips from TV shows and movies, as well as funny videos by internet celebrities, have gained a lot of attention on TikTok. This category of videos is expected to exceed 3 billion plays and searches on the app.
- Travel: With the pandemic situation improving and travel restrictions lifting, travel videos are expected to gain more attention on TikTok in 2023. Many users are already sharing their travel experiences, giving recommendations, and showing off beautiful destinations. The play and search counts for travel videos are expected to exceed 2 billion.
- DIY and Crafting: DIY and crafting videos have been a popular category on TikTok in 2023. Many users share their creative ideas, tutorials, and hacks, attracting a large number of followers. This category of videos is expected to exceed 1 billion plays and searches on TikTok.
In summary, in 2023, food videos, fashion and beauty, fitness, pet videos, entertainment, travel, and DIY and crafting videos will be the most popular categories on TikTok. These videos are filled with creativity, inspiration, and fun, attracting a large number of followers. As TikTok continues to grow, it will be fascinating to see what other video categories and trends emerge.
