The Tier4 Group Times: Volume 1, Issue 4
Tier4 Group
We’re the people you call when you want to find the right fit – the first time.
What's new at Tier4 Group?
Our Founder and CEO, Betsy Robinson, was named to Inc.'s 2024 Female Founders list! Inc.’s seventh annual Female Founders list highlights entrepreneurs with world-changing companies, honoring a bold group of 250 women whose innovations and ideas are shaping the world into a better place.
The founders cross all industries and bring with them unique stories of success from each stage of the entrepreneurial journey — from startup to going public, being acquired by big buyers, or spending decades at the helm of an organization. They are reinventing everything from shoes to food, and are challenging issues like financial literacy and reproductive health.
“Being a female entrepreneur isn’t just about running a business; it’s about dismantling barriers and creating pathways for women to thrive in every industry and make their mark in the world of business.? Every challenge we conquer is a step towards a more inclusive and empowered future” says Robinson.? “It’s a privilege to lead our team and to positively impact the lives of the individuals and organizations we serve. My gratitude extends to those who place their trust in us for their career advancement, and to our valued clients who entrust us with their growth.”
Betsy Robinson is the Founder & CEO of Tier4 Group.? Headquartered in Atlanta, Tier4 Group is a women-owned and diversity-certified LGBTBE technology Talent, Professional Services, and Executive Search firm with a national reach.?Tier4 Group has been recognized for five consecutive years (2019-2023) as one of the fastest-growing companies in the nation on the prestigious Inc. 5000 list.? Additionally, the company is a three-time Bulldog 100 Honoree.? Tier4 Group was named a Pacesetter by the Atlanta Business Chronicle for the fourth time in 2023, and as one of the Best Places to Work in Georgia.
Holding a BBA from the University of Georgia’s Terry College of Business, Betsy has garnered notable recognition for her achievements. She was honored by Inc. Magazine in 2023 as one of the inaugural members of the “30-Under-30-ish” list, and was named the LGBTQ Business Person of the Year for Georgia the same year. Furthermore, her contributions earned her a spot on the Atlanta Business Chronicle’s prestigious 40 Under 40 Class of 2019. Betsy is known for her active involvement in various non-profits, and currently serves on the Board of Directors for Women in Technology (WIT).
Betsy’s multifaceted contributions have not only earned her recognition in the business world but also reflect her deep commitment to community service and mentorship. From her leadership roles in technology and diversity organizations to her grassroots initiatives addressing homelessness and hunger, Betsy exemplifies a dedication to making a positive impact in both professional and community spheres.
Each year, Inc. editors review thousands of applications highlighting female founders who are challenging the status quo and tackling some of the world’s biggest problems. The list features women who have overcome challenges and lifted those around them, while leading impactful organizations across the country. They join the ranks of previous honorees including Jessica Alba, Tracee Ellis Ross, Rihanna, and Shonda Rhimes.
Quote on the list from Diana Ransom, Inc. Executive Editor:
“The past year, for many, will go down as one of the hardest ever—between a funding freeze and ad-spending pull back. The female founders on this year’s list are a testament to what triumph over adversity looks like. They should all be proud of this singular accomplishment.”
To see the complete list, go to: https://www.inc.com/female-founders
After launching in 2018, the Female Founders list is one of Inc.’s most esteemed franchises. Inc. magazine’s Female Founders issue (April 2024) will be available online on April 9 at https://www.inc.com/magazine and on newsstands on April 16.
Tino Mantella, the President and Managing Partner for our sister company Retained, shares insights on an upcoming panel discussion alongside Tier4 Group CEO Betsy Robinson. They'll be addressing the vital importance of nurturing relationships and providing strategies to reignite connections that may have grown cold. Get a sneak peek below:
Standing Out or Standing Together:
Interviewing is an art. At Retained and Tier4 Group, we strive to fill jobs with exceptional candidates. The interviewee will find ways to draw distinctions between themselves and the pack. They stand out.
Collaborators often stand out because they are team players. They stand out in an interview because they are great team players at work. They readily share information up and down the line. They are less concerned about topping their peers for that coveted promotion because they value helping others be successful. They don’t always have to grab the limelight by putting others down. And, most importantly, they have figured out that working together and sharing information generally means a happier workplace, better results, and more recognition in the long run. Don’t get me wrong, there are times to compete, avoid, compromise, and accommodate (referencing the Thomas Kilmann Conflict Mode Instrument). Yet, a heavy dose of collaboration is almost always present with the best leaders.
Adam Grant, in his new book, Hidden Potential, brings my point on collaboration to life as he relays the true story about “The Golden Thirteen”:
It was January 1944, as the wars in Europe and Asia were at their peak. Naval black combatants were relegated to menial roles aboard ships. That was about to change. Sixteen black men were selected for officer training. They were 20- and 30-year-old men with varied backgrounds, including porters, lawyers, mechanics, and other walks of life. They weren’t selected because they all possessed exceptional traits.
The sixteen men were separated from the white class that was going through the program at the same time. They had their own cohort. And many expected them to fail. The classes weren’t easy as a typical class had a 25% failure rate.
Here is the punchline. Every member of the class of sixteen soared past the requirements. In fact, years later, the group of sixteen learned that their test scores were, collectively, the highest on record for many years. Why the higher scores? There are several reasons. First, many of the white candidates saw themselves as competing with the other candidates for the coveted officer roles. Generally, they were less willing to share. They were in win mode. Why give their fellow candidate information that they worked so hard to garner, so that they could get THEIR spot. The black candidates had a higher purpose. They had something to prove. It wasn’t about beating out the others; it was about getting everyone over the finish line. So, they shared and they shared and they shared. They learned which each person was good at and that person(s) taught the others. It was a leave-no-man-behind approach. In this way, every candidate was given their best chance to be successful.
Thirteen of the sixteen candidates ended up being chosen as officers. They were known as the “Golden Thirteen”. Their success not only helped them but also opened the doors to the multitudes to follow in their footsteps.
Have you known people who keep information to themselves? People who take more credit for success and less for failure? They might always be in competition mode, and not with the outside world but with their supposed teammates.
The Golden Thirteen or, I would go as far to say, the Sweet Sixteen, demonstrated the value of working together without concern for being the best. They had a higher purpose which was to prove that they could do as well or better than anyone, and by doing so, they could set the Navy on a new course of fairness and respect for all.
That’s a lesson for all of us to live by.
Tino
What do you do here at Tier4?
I am a Client Services Director.? I am responsible for relationships, managing accounts and ensuring?high-quality services for our clients.
Tell me a little about yourself!
I was born and raised in Michigan until I was 18. Growing up, I enjoyed traveling, fishing, reading books, playing sports with friends, and spending time with family (2 older brothers, 1 older sister).?I’m a nerd at heart who loves to learn; I still study Math and History in my downtime.
Before graduating High School, I joined the Marine Corps from which I served from 05-09 and did three tours in Iraq.? After my service I attended Penn State University to go to school with guys I served with.? I studied Business Administration, graduating in 2013, then I moved to Philly where I started my career first in product sales before moving into recruiting sales.
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Now I live in Florida and enjoy spending time with my wife, going to theme parks together every weekend, and travelling the world with her.?
What is your biggest success story you’re most proud of?
Becoming a United States Marine is obvious but career-wise, it would be getting my first MSA signed with a large client where the team and I were involved throughout the whole process.? It let me know I can do it over again.
What is a favorite memory you have since being with the Tier4 team?
Since joining Tier4 Group, my favorite memory is meeting my colleagues in person at our 10-year anniversary celebration.?
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