The Ticketing Trap: Are You Losing Attendees Before They Even Arrive?
Presso Network
Helping event organisers with to create unforgettable experiences through better websites, apps, and digital strategy.
Picture this: You’ve spent months planning the perfect event.
?? Your speakers? Top-tier. ??? The venue? Stunning. ?? The networking opportunities? Unmissable.
Excitement is building, and then… crickets.
People visit your event page, but instead of hitting "Buy Ticket," they hit "Close Tab."
Not because they don’t want to attend—but because your ticketing system makes it way too damn hard.
How Many Attendees Are You Losing at Checkout?
Here’s the brutal truth: A clunky ticketing experience can kill your event before it even starts.
Your potential attendees are busy professionals. They don’t have time (or patience) for:
?? Hidden Fees That Magically Appear – A $99 ticket becomes $129 at checkout? Goodbye, sale.
?? Forced Account Creation – "Create an account" = "Never mind, I’ll do this later" (which means never).
?? A Slow, Frustrating Mobile Experience – Over 60% of ticket purchases happen on mobile. If it’s not smooth, you’re losing sales.
?? Too Many Steps – Name, email, payment. Done. Anything beyond that should be optional.
?? A Generic, Unbranded Checkout Page – If the ticketing page looks outdated or untrustworthy, people hesitate.
Each one of these issues causes drop-offs. And the worst part? You’ll never know how many people walked away because of them.
How to Make Buying a Ticket Stupidly Easy
Want more attendees? Make the ticketing process so smooth it feels effortless.
? No Hidden Fees – Be upfront about costs. Transparency builds trust.
? Optimised for Mobile – If it’s not seamless on a phone, fix it. Attendees expect an easy, fast checkout.
? Enable One-Click Payments – Apple Pay, Google Pay, PayPal—whatever makes checkout instant.
? Reduce the Steps – The more fields people have to fill out, the more sales you lose. Keep it simple.
? Own Your Branding – A modern, branded ticketing page makes a huge difference in trust and conversions.
The Bottom Line: Don’t Let Bad Ticketing Cost You a Great Event
You’ve put in the work to create a must-attend event. Don’t let a frustrating checkout experience stand in the way of a full house.
?? Pro Tip: Test your own ticketing process. Try buying a ticket as if you were an attendee. How does it feel? Would you stick it out?
Event pros—have you ever abandoned a ticket purchase due to a terrible experience? Let’s hear your horror stories!
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