Tick and Flick, Lazy Management

In today's fast-paced and ever-evolving business landscape, the importance of technical certifications has become increasingly evident. Many managers see certifications as a straightforward way to measure their team's technical capabilities and, in turn, their potential impact on the organisation. However, this tick and flick method of management, often referred to as lazy management, can lead to a lack of attention to critical factors, such as the impact on customer outcomes.

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While technical certifications can undoubtedly be an asset to a team, it is essential to remember that they are just one aspect of a person's capabilities. Technical expertise alone does not necessarily equate to a team's impact on customer outcomes. This is where the this approach falls short - it assumes that technical proficiency is the most crucial factor in measuring team success. However, it is crucial to measure the actual impact of a team on the organisation's customers.

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Building more robust measurement tools for teams in an organisation is key to avoiding this type of management. Managers must develop metrics that accurately measure a team's impact on customer outcomes, rather than merely assessing their technical certifications. This approach requires more effort and attention, but the benefits are significant. It allows managers to identify areas of improvement for their teams, enables teams to understand how their work contributes to the organisation's success, and ultimately drives better customer outcomes.

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To measure impact on customer outcomes, managers must consider a range of factors, such as customer satisfaction, revenue growth, and customer retention. These metrics provide a more comprehensive understanding of a team's impact on the organisation and its customers. By incorporating these metrics into their management approach, managers can ensure that their team's work is aligned with the organisation's goals and objectives.

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Technical certifications are an essential aspect of a team's capabilities, but they do not paint the whole picture. Managers who rely solely on technical certifications to measure their team's success are falling victim to lazy management. Instead, managers must develop more robust measurement tools that accurately measure a team's impact on customer outcomes. By doing so, they can drive better outcomes for their customers, teams, and the organisation as a whole.