Throw away pre-conceived notions
2023 is fundamentally different from any previous program we’ve ever offered in more than a dozen important ways.
…that’s because the world is fundamentally different now, and is changing rapidly.
…that’s because copywriting as a craft is fundamentally different now, both for freelancers and in-house writers.
Even if you’re never going to take the Mentorship, you should read this entire email. The changes we are making to the program reflect the business reality facing every single person in the world today.
Here’s what you need to know:
First — There will be only one class in all of 2023.
It starts on January 16th, 2023, and it will last all year.
Second — This is the last class where the price is $9,000. Pricing structure is slightly different this year: $3,000 is due up front, and then $500/mo for 12 months in 2023.
Third — This *may* be the last mentorship program we ever run. Life and business is developing to the point where group-style mentorships are increasingly difficult. This 2023 version is my “last hurrah” and future mentorship opportunities will likely be 1:1 and extremely expensive.
Here’s the bottom line:
If you want to be a professional-level copywriter in 2023, there will not be a better option to choose than this Mentorship Program.
If you’re just starting out, you will be a professional level copywriter in 8 weeks.
If you’re already a copywriter, you will be a CMO level strategist in 26 weeks.
If you’re already at an advanced CMO level, you will be premium positioned as a market leader, consultant for equity, or even viable for investor funding in the next year.
This is it. This is everything we can possibly teach. It’s the best we can possibly make it.
So…here’s what’s in store for those who choose to join me this class:
1st Semester
8 weeks of Core Fundamentals: Practical assignments w/ Certification Test + Social Badge
This is the fundamental structure of any sales or persuasive message, from short form to long form. You’ll be actively applying the lessons and getting direct feedback from me to maximize your retention and comprehension. As a side effect, you will also have several professionally edited sample pieces for your portfolio.
8 weeks of Advanced Fundamentals (Long-Form, Paid Traffic, Funnels): Practical assignments w/ Certification Test + Social Badge
Using the fundamental sales structure, we’ll go through the 5 most common direct response business models AND the 4 most common e-commerce and branding business models you’ll see in the real world.
Direct Response:
E-Commerce + Branding:
*Spring Break — 2 week hiatus/breather*
2nd Semester
10 weeks of Data Science For Marketing with practical assignments — Certification
Data Science is one of the top fastest growing skillsets in 2023 and the trend will continue to accelerate. But most programs focus on 4-year degrees, advanced math, and computer engineering in addition to data science. Instead, you’ll get pure High Performance Marketing education, and you’ll validate it publicly in a way that will instantly position you as a leading authority in High Performance Marketing.
Combining Data Science w/ Copywriting is like bringing a nuke to a stone fight.
8 weeks of Visual Copywriting: Practical assignments w/ certification test
The highest converting ads and the most popular products are not sold through words alone. Visual Copywriting is my take on design, approached from the mind of a copywriter.
Note: this is not “art”. This is using visual mediums (Video, Static Image, Color Theory, Gifs, Memes, etc) to persuade faster and more effectively than text alone.
3 weeks of Your Expert Brand Workshop/Buildout: web presence, content publishing, unique voice, productized offering, conversation capture.
How do A-Listers become A-listers? Why are some copywriters drowning in referrals, clients, and opportunities, while most are scraping by?
It’s their personal brand. And it usually has nothing to do with their relative skills. A high-quality Expert brand will do more, faster, for your income, reputation, and career than anything else.
We're putting this as the last “Primary” module because it’s too powerful to give you before you’re actually good at copywriting. If you start looking like an expert without being able to deliver the goods, you’ll just destroy yourself faster.
**If you’re already a proven copywriter with a track record, we can bump this up for you.
*Summer Series + Workshopping*
The summer months will be full of active work, dealing with opportunities and problems, and having multiple masterclasses on niche and helpful topics that will expand your skillset.
>>>Big Ticket Organic Web Content MasterClass w/ Josh Piepmeier
^^This is for copywriters who want to master Organic Content, taught by a CXL Instructor and former lead writer at Grow+Convert.
>>>Email Marketing For Coaches/Info Products w/ Sean Mabry
^^This is for copywriters who want to specialize in email marketing specifically for coaches, info product creators, and experts…taught by the guy who currently coaches all of Ian Stanley’s students.
领英推荐
>>>Email Agency MasterClass w/ Alexander Mullen
^^ This is for copywriters who want to start an email marketing agency. If you want to grow a company, work ON your business instead of IN it, and build a scaleable, sellable asset…you’ll learn from one of the best.
>>>Freelance Financial Certainty w/ The World’s Best Entrepreneurial CPA, Dan Nicholson
^^This is the most important class you’ll ever attend. Not only will it save you ten’s of thousands of dollars every year…it will set you up for a future you didn’t even think was possible.
This is the guy who taught me how to make $30 Million dollars in 10 years with near certainty.
>>>8 Figure VSL/Webinar Funnel Copy w/ Brian Mead
^^If you want to know how to write million dollar webinars for cold traffic, or get paid 5-figures per project…Brian was the primary copywriter at Joel Erway’s Webinar Agency and is one of the best in the world at writing direct response webinars.
>>>Advertising Content & Strategy w/ Emmy Award Winning, Multi-Millionaire agency owner Laurel Portie
+ The Only Paid Traffic Funnel Copywriters Should EVER Run For Themselves — Laurel Portie
^^Laurel is the person I trust with my ads, and she’s been 2–3 years ahead of every “ad guru” we’ve ever seen while building a business that looks like fairy tale…cash gushing, tons of free time, and stable as heck.
You’ll also learn the ONLY paid traffic funnel we recommend for copywriters who want clients from paid traffic.
>>>The TestTube Business System — Lukas Resheske: How knowledge workers can create a secondary income while cultivating their craft.
^^Lukas is gonna show you a little thing you can do that means you’ll never *need* to take a client ever again if you don’t want to.
All Year Benefits -
*Honor Graduates will receive personal video endorsement from Lukas.
*Graduates will receive media feature on my social or web channels (Quillfish.io Media Network — Positive Flywheel Accelerator 2)
Included Content:
NEM — Currently selling for $2,000 or 12 payments of $220/mo
CTD — Sold previously for $5,000
FLC — Sold previously for $1,500
C-501 — Sold previously for $997
*Travis Sago Big Mojo Licensed Content — Currently for sale at $2,000
Price: $3000 down
$500/mo for 12 months starting January 15th.
Limited to 100 people.
Doors close January 15th or when class fills.
Doors might reopen End of 2023 but price will be $50,000/yr
Message from your primary mentor, Lukas:
“Lukas, this is so much stuff…how could I possibly use it all in a year?”
Some of you may know that I used to be in the Army. But you probably don’t know what I did in the Army.
I was an officer. My job was to manage groups of humans to accomplish a mission.
This year-long, high-intensity Mentorship program will be organized exactly like a military unit…but without the yelling and uniforms. (I can yell at you and make you wear a uniform if you want, but that’ll cost extra)
100 people is a Company Sized Element.
You’ll be broken into 5 Platoons, 20 people each.
Each Platoon will have a Platoon Leader and Platoon Sergeant. These positions will be rotated quarterly.
Each Platoon will be broken down into 4 Squads of 5 people each. Each Squad will have a Squad Leader.
Within each squad are two Fireteams.
Nobody gets left behind. Done is better than Perfect.
Ask yourself…if you use even 10% of what is available to you in this Mentorship, will you get a positive ROI from it? I believe so…but do you believe it?
ALUMNI ONLY — READ THIS
If you are an alumni of one of my programs:
Then you can get everything I just listed above for one payment of $3,000.
Click here to make your deposit,?then email HQ with the receipt saying “I’m An Alumni” — We’ll get you marked down
Now, to prevent some of you cheeky fucks from going and buying NEM for $220 and qualifying, NEM is currently not available for purchase.
If you squeaked in over the last few weeks…you got really lucky.
If you’re currently still on a payment plan for one of the programs -> Message me directly, we’ll work out a deal.
BUSINESS OWNERS — READ THIS
In the past, I’ve trained internal teams for companies like Spartan Race, Mindvalley, and a dozen others.
If you have team members that you want to be mentored directly, to improve their skill and confidence at copywriting while giving them access to all of these resources…I am accepting internal teams into this program.
Their curriculum will be modified to meet your business goals if you choose to put 2 or more writers into the program. You as the business owner will have an “Owner” license that entitles you to all the content and software access a student would get.
Contact me directly so I can send an invoice for the correct number of seats -> [email protected]