Through the Looking Glass: Issue 33

Through the Looking Glass is Subvrsive's monthly newsletter focused on keeping brands and agencies in the loop when it comes to the latest and greatest emerging tech trends. Curated by the Subvrsive team—and heavily influenced by our day-to-day Slack chatter—Through the Looking Glass is our unique take on emerging technology breakthroughs. Additionally, we showcase the latest and greatest work from Subvrsive, providing a comprehensive view of cutting-edge innovations in the industry.

This week’s newsletter dives into the transformative power of AI and creativity. From the leaps in AI video technology reshaping industries to Krafton and NVIDIA’s partnership creating smarter AI characters for gaming, we explore how innovation is driving more immersive experiences. We also highlight Blaize, the first AI chip startup going public in 2025, and celebrate our role in the Gold Clios-winning Schweppes campaign, a testament to bold storytelling and creative excellence.

?? In the Spotlight

You Must See How Far AI Video Has Come

AI video technology has made incredible leaps, producing results that are nearly indistinguishable from reality. This rapid progress is transforming industries, from entertainment to marketing, offering new ways to create compelling, high-quality video content at scale. While the potential is exciting, it also raises important questions about authenticity and ethical use. At Subvrsive, we’re watching these developments closely, finding ways to harness AI responsibly to create immersive, impactful experiences for brands.

Krafton and Nvidia Team Up To Create Smarter AI Characters for PUBG and inZOI

Krafton and NVIDIA are teaming up to develop smarter AI characters for PUBG and Inzoi, aiming to enhance gameplay with more realistic and adaptive NPCs. By leveraging advanced AI technologies, these characters will be able to learn and react in real time, creating more immersive and dynamic gaming experiences. This partnership showcases how AI can transform not just gameplay, but also how players interact with virtual worlds. Our Subvrsive team is excited to see how innovations like this push the boundaries of immersive storytelling and engagement.

The First AI Chip Startup To Go Public in 2025

Blaize is set to become the first AI chip startup to go public in 2025, marking a major milestone in the rapidly evolving AI hardware industry. Focused on energy-efficient chips designed for edge computing, Blaize is paving the way for smarter, faster AI capabilities across industries. As AI continues to shape the future, milestones like this remind us how innovation in hardware can unlock even greater possibilities in digital experiences. It’s an exciting time for those of us passionate about the intersection of technology and creativity.

Gold Clios Award: Schweppes - The Social Sound Experience

We’re thrilled to have been the production company for this Gold Clios Award-winning project. This campaign combined bold storytelling with innovative execution, creating an unforgettable experience that resonated with audiences. We’re proud to contribute to work that sets new standards in creativity and impact.

If you'd like to get in touch with our team about anything you read in this newsletter or a project you have in mind, reach out here.

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