Through the Looking Glass: Issue 31

Through the Looking Glass is Subvrsive's monthly newsletter focused on keeping brands and agencies in the loop when it comes to the latest and greatest emerging tech trends. Curated by the Subvrsive team—and heavily influenced by our day-to-day Slack chatter—Through the Looking Glass is our unique take on emerging technology breakthroughs. Additionally, we showcase the latest and greatest work from Subvrsive, providing a comprehensive view of cutting-edge innovations in the industry.

In this newsletter, we’re diving into some of the most exciting advancements in AI and immersive experiences. We start with the incredible growth of ChatGPT usage, now competing with major platforms like Chrome, and the growing impact of AI-powered deepfakes on public trust. We then explore Coca-Cola’s use of AI to reimagine their classic holiday characters, blending nostalgia with innovation. Plus, we’re thrilled to share our latest projects, from a spectacular Aperol-branded FOOH experience at the US Open to a Heinz TikTok campaign with Hogarth, and a show-stopping Marvel x Coca-Cola tram takeover in Milan. Each project underscores our commitment to pushing digital boundaries and creating memorable moments worldwide.

?? In the Spotlight

ChatGPT monthly usage may now rival Google Chrome

ChatGPT's monthly usage has skyrocketed, now rivaling even major platforms like the Chrome browser. This surge in popularity shows just how deeply generative AI is embedding itself in daily life, from quick answers to complex problem-solving. As more people rely on AI tools, the potential for creating seamless, AI-powered experiences keeps growing. For Subvrsive, this rapid adoption of AI represents a huge opportunity to integrate advanced tools into our digital experiences, helping clients stay connected with audiences in new and meaningful ways.

AI deepfakes threaten public trust

Deepfake AI technology is advancing quickly, but it’s also raising serious concerns about public trust, especially as more realistic fake media spreads online. This article highlights how deepfakes can distort reality, making it harder for people to know what’s real or not. For companies like Subvrsive, understanding these risks is crucial as we work to harness AI responsibly, ensuring our immersive experiences remain trustworthy and transparent in a rapidly evolving digital landscape.

Coca-Cola Brings Its Classic Holiday Characters to Life with AI

Coca-Cola is bringing its classic holiday characters to life this season with the help of AI, making their festive icons more engaging than ever. By blending nostalgia with cutting-edge technology, Coca-Cola is adding an interactive twist to their holiday campaign, allowing fans to experience these beloved characters in fresh, dynamic ways. This approach reflects the potential of AI to enhance brand storytelling, something we at Subvrsive are passionate about as we continue to push boundaries in creating immersive, memorable digital experiences.

Aperol FOOH

We teamed up with Campari and Mindshare to bring an electrifying Fake-Out-of-Home (FOOH) experience to the US Open, in collaboration with Aperol. The spectacle featured a digitally enhanced hot air balloon that seemed to shower tennis balls and Aperol from the sky and amassed over 11.2 million views!?

Heinz ‘Ketchup Tournament’ TikTok Branded Effect

In an exciting first-time collaboration, Subvrsive and Hogarth joined forces to craft an innovative Branded Effect on TikTok for Heinz. The mission at hand was to support our masterbrand “Irrational Love” platform and give TikTokers a way to show their irrational love of Heinz tomato ketchup. The campaign, ‘Would You Rather… Ketchup Edition,’ invited TikTokers to make intriguing choices between peculiar food combinations paired with the iconic ketchup, with options we knew would divide the nation. Users were asked to jump in and share their own weird and wonderful combinations with Heinz ketchup, providing further debate.

Marvel FOOH

We took FOOH to the next level with a Milan tram transformed into massive Marvel x Coca-Cola cans, cruising by the iconic Duomo Cathedral. Using 3D magic, we blurred the line between digital and reality—sparking major buzz and racking up 15.5M+ views!?

If you'd like to get in touch with our team about anything you read in this newsletter or a project you have in mind, reach out here.

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