Through the Looking Glass: Issue 29

Through the Looking Glass is Subvrsive's monthly newsletter focused on keeping brands and agencies in the loop when it comes to the latest and greatest emerging tech trends. Curated by the Subvrsive team—and heavily influenced by our day-to-day Slack chatter—Through the Looking Glass is our unique take on emerging technology breakthroughs. Additionally, we showcase the latest and greatest work from Subvrsive, providing a comprehensive view of cutting-edge innovations in the industry.

We’re excited to announce that we've added several new case studies to our website, showcasing some of our latest and most innovative work. From our collaboration with Fanta? and Warner Bros. for the Beetlejuice campaign to creating immersive digital experiences like the Marvel on-package project and various Campari out-of-home activations, you can now explore all the details and see how we continue to push creative boundaries. Check out the links below to our recent Fake-Out-of-Home (FOOH) work and more!

?? In the Spotlight

Fanta? and Warner Bros. Pictures Announce Global Partnership

The PR Newswire article announces Fanta and Warner Bros. Pictures' global partnership for the new movie "Beetlejuice," introducing a limited-edition flavor inspired by the film. Subvrsive's involvement in this exciting collaboration showcases our ability to blend creativity with pop culture to create unique brand experiences. This project is particularly thrilling for us as it demonstrates how immersive digital campaigns can amplify the reach and impact of such partnerships.

Creating a Marvel On-Package Experience

To provide customers with an immersive interaction with the Coca-Cola brand, we brought the Marvel Universe to life through an innovative augmented reality experience directly on the packaging. Powered by WPP Open X, led by VML and Subvrsive, the Marvel project introduces a dynamic on-package AR experience that enhances Coca-Cola’s limited edition packaging. This groundbreaking initiative features exclusive designs showcasing 32 iconic Marvel characters, transforming each can into an exciting, interactive adventure.

Playing Pong on Digital Billboards

We are thrilled to unveil our latest collaboration with The Coca-Cola Company! 'The Playable Billboard,' powered by WPP Open X and led by Grey, with support from Subvrsive and Ogilvy PR, transformed Times Square into an interactive digital playground.

In this innovative activation, spectators engaged in a digital pong match using Coca-Cola bottles as controllers while seated on a Coca-Cola-branded couch right in the heart of Times Square. This modern twist on a nostalgic game was showcased on the iconic Times Square Billboard, captivating audiences with a sense of gaming nostalgia.

Catching the Coca-Cola Bottle

‘Magic Catch Billboards’ developed by WPP Open X, led by Ogilvy, with support from Subvrsive, reimagined the iconic “catch the Coca-Cola bottle” photo opportunity through a dynamic digital out-of-home (DOOH) campaign. Launched as part of our "Wildcards" campaign across diverse regions and languages, this DOOH campaign introduced realistic animations and a multilingual experience, breathing new life into a beloved brand ritual and connecting with a global audience.

Campari Aperol US Open FOOH Experience

Campari Negroni FOOH Experience

If you'd like to get in touch with our team about anything you read in this newsletter or a project you have in mind, reach out here.

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