Through the Looking Glass: Issue 25
Through the Looking Glass is Subvrsive's biweekly newsletter focused on keeping brands and agencies in the loop when it comes to the latest and greatest emerging tech trends. Curated by the Subvrsive team—and heavily influenced by our day-to-day Slack chatter—Through the Looking Glass is our unique take on emerging technology breakthroughs. Additionally, we showcase the latest and greatest work from Subvrsive, providing a comprehensive view of cutting-edge innovations in the industry.
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?? Trends & Insights
Apple Intelligence: New AI Features
At WWDC 2024, Apple introduced significant AI enhancements across its ecosystem with the launch of iOS 18 and macOS 15. Key updates include "Personal Voice," which allows users to create digital voice clones for improved accessibility, and an enhanced Siri with smarter contextual understanding and offline capabilities. The new Proactive Assistance feature offers predictive suggestions based on user behavior, enhancing overall user experience. Additionally, iOS 18 features an Adaptive Keyboard that predicts words and phrases, along with advanced photo enhancements. These innovations underscore Apple’s commitment to integrating AI seamlessly into everyday device use.
5 Topics That Will Be the Talk of Cannes
At Cannes Lions 2024, key discussions will include AI's impact on creativity, sustainability in marketing, genuine DEI efforts, Web3's potential for brands, and the evolving role of influencers. These themes highlight the industry's focus on innovation, responsibility, and adaptability.
If you'd like to get in touch with our team about anything you read in this newsletter or a project you have in mind, reach out here.
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