Through the Looking Glass: Issue 17
Through the Looking Glass is Subvrsive's biweekly newsletter focused on keeping brands and agencies in the loop when it comes to the latest and greatest emerging tech trends. Curated by the Subvrsive team—and heavily influenced by our day-to-day Slack chatter—Through the Looking Glass is our unique take on emerging technology breakthroughs. Additionally, we showcase the latest and greatest work from Subvrsive, providing a comprehensive view of cutting-edge innovations in the industry.
?? Shameless Plug
The Coca-Cola Company ‘It’s Gonna Be You?’ TikTok Branded Effect
Subvrsive was approached to assist Coca-Cola in developing a randomized TikTok Branded Effect for the Coke Zero Sugar ‘It’s Gonna Be Me’ campaign. In collaboration with AKQA, we crafted a new Branded Effect that invites users to sing along to the chart-topping anthem, ‘It’s Gonna Be Me,’ by the most popular boy band of the 20th century, as a chance to get your Coke bottle chosen. Should you choose not to sing, there’s a risk of not getting picked out of the fridge. To check out this new Branded Effect on TikTok, click here.
?? Insights Alert
Refining the Future: The Good, The Bad, and The Ugly of the Apple Vision Pro and Spatial Computing
Our Chief Innovation Officer, Austin Mace, shares his experiences and insights on the impact of Spatial Computing, particularly through the lens of the Apple Vision Pro. He discusses the groundbreaking potential of the device in delivering immersive AR/VR experiences, enhancing productivity, and elevating entertainment, while also addressing its current limitations and broader societal implications. Despite the challenges, he remains optimistic about the transformative role of Spatial Computing in our future interactions with technology. For a deeper understanding of these insights and to explore the full scope of Austin Mace's analysis, reading the complete article is highly recommended.
?? Subvrsive Happy Hour - Join Us!
Where Imagination Meets Innovation: Let’s Make Cool Shit!
领英推荐
Attention creatives! ?? Join us for an evening at Blue Norther in Austin, TX, on Monday, March 11th. This is more than a casual gathering; it's an opportunity to immerse yourself in the innovative world of Subvrsive. Over the course of two hours, engage with fellow industry pioneers, explore uncharted territories in technology, and gain insights that could transform your professional landscape. Whether you're looking to broaden your network or uncover new business potentials, this event promises to be a catalyst for growth and discovery.
Check out our current job openings and RSVP here.
?? Trends & Insights?
Neuralink’s First Human Patient
In a remarkable breakthrough that blurs the lines between science fiction and reality, Neuralink's inaugural human subject demonstrates the ability to manipulate a mouse through pure thought. Elon Musk's revelation of this astounding achievement captivates global attention, igniting discussions about the implications of such a fusion of neuroscience and technology. As society grapples with the implications of this groundbreaking advancement, the boundaries of human potential appear poised to expand beyond imagination.
Nvidia Provides First Public View of its Fastest AI Supercomputer
NVIDIA's recent introduction of EOS, its latest AI supercomputer, signals a significant advancement in computational capabilities. With an impressive arsenal of 4,608 H100 GPUs tailored for generative AI, EOS hints at a future where revolutionary breakthroughs await. This unveiling has ignited excitement among tech enthusiasts and industry professionals alike, foreshadowing transformative possibilities across diverse sectors.
If you'd like to get in touch with our team about anything you read in this newsletter or a project you have in mind, reach out here.
To stay in the loop with Through the Looking Glass, subscribe here.
#thecocacolacompany #cocacola #tiktok #brandedeffect #cokezero #blog #applevisionpro #spatialcomputing #ar #vr #immersive #innovative #sxsw #sxsw2024 #neuralink #ai #technology