Thriving in Tech and Account Management: A Conversation with Riki Gironi, Customer Success Leader
Geoff Nolan
Strategic Advisor | Relationship Builder | Client Success Expert | ex-Twilio, ADP
In this conversation with Riki Gironi , he shares his advice on how to stand out in a tough job market and the skills required to be a successful Account Manager. Gironi is a Manager of Enterprise Account Managers at Quantum Metric . His team’s mission is simple: make their customers happy, by continuously delivering value throughout the engagement.?Subscribe here for future interviews.
Nolan: Tell me about yourself.
Gironi: I was born and raised in Milan, Italy and am currently based in Miami. Early on in my life I had the privilege of studying and working abroad. My career began in sales over a decade ago, primarily focusing on Fortune 500 companies and specializing in digital transformation.
After gaining valuable experience in consulting, where I was exposed to various industries, I realized my passion lay more in selling products rather than consultancy services. About four years ago, I made the leap, and I've been happy with that decision since.
I started as a pure Account Executive and then evolved into an Account Manager, shifting from a hunting to a farming approach in sales. Now, at Quantum Metric, I'm fully immersed in customer success and account management, which involves providing our customers with a seamless experience from onboarding through renewal and expansion.
Nolan: What guidance would you offer to job seekers, particularly amidst the challenges in the tech industry today?
Gironi: I like to divide it into short-term and long-term strategies. In the short term, it's crucial to stand out amidst fierce competition. Sending a personalized video can be a game-changer. A short one-minute video introducing yourself, highlighting why you're a perfect fit for the job, and adding a fun touch can grab attention and earn bonus points. Building genuine connections without being invasive is the best way to stand out and build rapport.
In the long term, even if you're currently employed and content, nurturing your network is vital. Build connections aligned with your career vision, so you're prepared for future opportunities. Essentially, be the person today that you aspire to be tomorrow. These are the two key pieces of advice I'd offer job seekers.
Nolan: What are three qualities that make for a strong Account Manager?
Gironi: Firstly, curiosity is essential. Showing a genuine desire to learn and understand the customer’s needs and pain points is critical. This involves delving into why certain issues are significant and how they impact the business. Being curious helps tailor solutions to specific challenges, especially in uncertain times.
Secondly, effective communication is key. Customer success involves interaction with various stakeholders, from marketing to leadership. Without clear communication, it's challenging to excel in this role.
Lastly, preparation is vital. Every meeting and interaction require dedication to being well-prepared. Making a strong first impression is crucial and demonstrating that you've done your homework instills confidence in the customer.
Nolan: What is your advice for someone looking to transition from being an Account Executive to an Account Manager?
Gironi: Firstly, understand the shift from being a hunter to a farmer. As an account manager, your focus shifts from acquiring new customers to nurturing existing ones. This means ensuring customer satisfaction by understanding their goals and how your product can help achieve them.
Secondly, be proactive in guiding customers who may not have a clear vision of how to utilize your product effectively. Serve as a consultant to help them achieve their objectives.
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Track the impact you're making for your clients over time and communicate this value regularly. This involves sharing insights, cost-efficient solutions, and demonstrating leadership through quality business reviews.
Lastly, be prepared to handle renewal conversations and upsells. Building strong relationships with your clients and showcasing the value you've delivered will be essential in securing contract renewals and additional sales opportunities in the long term. Remember, account management is about nurturing multi-year relationships, so leveraging past successes to drive future growth.
Nolan: When assessing whether to join a new company as a sales professional, what qualities do you prioritize?
Gironi: When evaluating a software company to join, three key criteria matter to me:
1. The Product: Firstly, the product must address a real issue, not just a nice-to-have feature. It should offer tangible benefits, such as increasing ROI or streamlining operations to reduce costs. A solid product answers questions about market share growth, revenue improvement, and cost reduction.
2. The Culture: A strong company culture is essential. Even in a remote-first environment like Quantum Metric, a robust culture fosters better work and stronger relationships among team members. It's not just about completing tasks but about enjoying the work and collaborating effectively.
3. Impact and Growth: Lastly, I look at the potential for personal growth within the company. I want to know if there are opportunities to advance to higher positions, such as director or VP level. Additionally, I assess whether the company has the resources and vision to support my career progression. Without growth prospects, it feels like a dead end to me.
Nolan: Could you share some insights from your experience advising companies?
Gironi: Absolutely. I've always been passionate about sales and learning from others. This passion led me to start advising for free initially. My first serious advisory role was with a real estate tech company in the US. Currently, I'm advising a tech company called Voltaage , which helps fleet managers transition their fleets to electric vehicles. It's an exciting space, especially as they've received funding in the US. Advising them has been vital, especially in navigating the differences between European and US markets. I've been assisting in refining their value proposition, messaging, targeting ideal customer personas, and streamlining the sales cycle for the US market.
Nolan: What do you like about your new role in leadership?
Gironi: What excites me the most about my new leadership position is seeing my team succeed. Whether it's my direct reports or peers, witnessing their success brings me genuine happiness and excitement. That's what truly motivates and fulfills me in this role.
Nolan: How do you like working for Quantum Metric?
Gironi: I absolutely love Quantum Metric. It's an incredible company to work for, and I wouldn't have come back if it weren't. I highly recommend checking out our career website to anyone considering joining us. Our clients are also extremely excited about the work we're doing, which is further testament to the company's excellence.
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