Thriving Athletes, Thriving Colleges: How Supporting Mental Health Can Boost D3 College Enrollment

In the fiercely competitive world of higher education, Division III colleges face unique challenges. With large portions of their student bodies made up of athletes—often 25-30% or more—these institutions rely heavily on their athletic programs to drive enrollment and revenue. Yet, amid the pressures of recruitment, retention, and balancing budgets, one vital factor is often overlooked: the mental health and well-being of student-athletes.

Investing in athlete-specific mental health support is not just about doing the right thing—it’s a smart business strategy that directly impacts enrollment, retention, and institutional reputation. Here’s how prioritizing the well-being of athletes can help D3 colleges thrive in a cutthroat market.

1. Athletes Are Enrollment Drivers

At most D3 schools, athletes are more than competitors—they’re the backbone of the student body and a reliable source of tuition revenue. Each year, athletic programs bring in hundreds of students who contribute to the vitality of campus life and significantly boost enrollment numbers.

But it doesn’t stop there. When athletes feel supported—both on and off the field—they become ambassadors for your institution, recommending it to peers, siblings, and future recruits. A school that invests in its athletes sends a powerful message: "We care about your success as a person, not just as a player."

2. Mental Health as a Recruiting Advantage

The recruiting landscape is evolving. Families are no longer just asking about athletic facilities and academic programs—they’re asking about mental health resources. In fact, research shows that more than 40% of student-athletes report struggling with mental health issues, and parents want to know how colleges will support their children through the unique pressures of balancing academics, athletics, and personal challenges.

D3 schools that partner with athlete-specific mental health services like Onrise gain a competitive edge. By offering 24/7 access to mental health professionals and programs tailored to athletes, these colleges demonstrate their commitment to whole-student success—an increasingly critical factor for both athletes and their families when choosing a school.

3. Retention Is Revenue

Retaining just one additional student-athlete per team can add $20,000+ annually in tuition revenue. That number grows exponentially when you consider the ripple effects of mental health support across the student-athlete population.

Here’s the reality: Athletes who feel supported are more likely to stay enrolled, remain eligible to compete, and thrive academically. Conversely, burnout, mental health struggles, and lack of support often lead to dropouts or transfers, putting both the student’s future and the college’s revenue at risk.

Mental health care isn’t just about improving lives—it’s about ensuring long-term enrollment stability.

4. Enhancing Institutional Reputation

Colleges known for prioritizing the well-being of their students attract more than just athletes. They attract parents and families seeking values-driven education for their children. They attract faculty and staff who want to work in a supportive environment. And they attract alumni who want to stay connected to a school they’re proud to represent.

When mental health is part of your college’s DNA, it becomes a cornerstone of your reputation—and that reputation drives recruitment and alumni engagement. Partnering with a service like Onrise isn’t just an operational decision; it’s an investment in your college’s future.

What’s the ROI of Supporting Athletes?

• Increased Recruitment: Athletes (and their families) actively seek out schools that invest in their well-being.
• Higher Retention: Mental health support keeps students enrolled and engaged, directly boosting tuition revenue.
• Stronger Reputation: A commitment to mental health enhances your college’s image in the eyes of students, families, and alumni.

At Onrise Care, we specialize in athlete-specific mental health support. Our programs are designed to help colleges create a thriving environment where athletes can succeed in sports, academics, and life.

The question isn’t whether your athletes need mental health support—it’s whether your institution is ready to meet that need. By prioritizing their well-being, you’re not just investing in their future—you’re investing in the future of your college.

Let’s work together to help your athletes thrive—and, in turn, help your college grow.

Ready to learn more? Reach out to Onrise Care today to discover how we can help your athletic program boost recruitment, retention, and reputation. Together, we can create a brighter future for D3 colleges and the students who call them home.

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