THRIVE Parcel + CultivateCI’s Sustainability Measurement Solution: Setting a New Standard for Transparency in Sustainable Agriculture

November 6, 2023 — THRIVE Parcel, a leader in the digitization of agricultural supply chains, led by CEO Adam Irrer , John Hartnett , and Helen Hartnett , is pleased to announce its strategic partnership with CultivateCI 's business?line?providing sustainability?measurement solutions for agriculture.?The addition of these assets?represents a significant milestone in the journey toward promoting sustainable agricultural practices and fostering transparency for consumers.

CultivateCI, headed?by Founder and CEO Boyd Koldingnes , has gained recognition for its innovative approach, which focuses on promoting low-carbon crops to mitigate emissions. Their unique methodology seamlessly integrates carbon intensity scoring with real-time on-farm data and the entire agricultural supply chain, establishing?CultivateCI?as a pioneering force within the industry.

The primary objective of this relationship is to ensure equitable compensation for farmers in the marketplace. THRIVE Parcel?and?CultivateCI?share a steadfast commitment to ushering in a new?era of transparency and traceability across the supply chain, providing consumers with the ability to trace a product's journey from the farm to the retail shelf with confidence.

In an era where consumers actively seek products with transparent and traceable origins, this?expansion of THRIVE Parcel's?business?stands as a symbol of assurance. Simultaneously, it?facilitates?farmers receiving?fair compensation for their contributions.

Adam Irrer, CEO at THRIVE Parcel, emphasizes, “We must pursue opportunities to reduce farming costs and create new revenue streams for growers. Together, with?CultivateCI, this becomes a reality."

Boyd Koldingnes, Founder and CEO of?CultivateCI, explains, “CultivateCI?empowers growers with real-time, measurable, reportable, and verifiable (MRV) carbon intensity (CI) scoring, derived from diverse on-farm data sources. This empowers growers to make informed choices aimed at emissions reduction, enhancing transparency, and meeting the expectations of discerning buyers and stakeholders."

Koldingnes further emphasized, "Consumers should have the ability to support sustainable practices and gain insights into the origins of the products they select. Our?partnership?with THRIVE Parcel?is a significant step toward realizing this vision, extending to consumers the assurance and trust they seek, reminiscent of the organic industry."

This strategic partnership between THRIVE Parcel?and?CultivateCI?underscores their dedication to sustainability and solidifies their positions as industry leaders advancing transparency, sustainability, and elevated consumer choice within the agricultural supply chain.

Watch the announcement here.

For more information visit:

THRIVE Parcel — https://parcel.ag

CultivateCI — https://www.cultivateci.com