Next Up: Creating Unforgettable Sports Experiences

“What do you plan to do with that?” It’s the question I’ve been asked repeatedly since embarking on my journey to earn my Master’s degree in Sports Management. My answer? I’m diving headfirst into the electrifying world of game and event presentation.

This passion isn’t a sudden spark; it’s a flame that’s been burning since early childhood. My passion was first kindled in the arenas of the Pro Rodeo Cowboys Association, where I first witnessed the magic of event presentation. I vividly recall the awe-inspiring spectacle of event presentation—the grandeur of the National Anthem, the excitement of the grand entries, and the sheer entertainment that unfolded between events. Those rodeos left a lasting impression, etching memories of vibrant atmospheres and adrenaline-fueled action into my mind. It was more than just the athletes that drew my attention; it was the entire production—the dazzling lights, the pulsating music, the announcer’s captivating call—an exquisite medley of entertainment.

As I matured, so did my love for sports. Attending college and professional sporting events, I quickly came to appreciate how the element of showmanship significantly elevated the overall experience. Having the fortune to attend 35 NFL games over the past three years—including multiple playoff thrillers and two AFC Championships—I’ve seen firsthand the profound impact a dynamic game day presentation can have on a packed stadium and the athletes themselves. It is this energy that elevates a game from a simple contest to a shared celebration of athleticism and spirit—a realization that has propelled me toward a career in game and event presentation, blending my passion for sports with my creativity and organizational expertise.

In the sports industry, game and event presentation is an art form. It’s about crafting moments that resonate with every fan, turning spectators into an integral part of the event. Every cheer, every chant, and every roar of the crowd is a testament to the presentation team’s ability to engage the crowd. It’s about understanding the pulse of the audience and amplifying their excitement to create an unforgettable experience.

My journey has been shaped by every game and athletic event that I have cheered at or participated in, and through every pre-game flyover and halftime show that has left me in awe. These moments have not only cemented my ambition to work in this field but have also granted me a unique insight into what makes a sporting event extraordinary. My ultimate aim? To give back and kindle the same cherished memories for the next generation of fans.

As I embark on this career path, I carry with me the lessons learned from the rodeo arenas to the roaring stadiums. I’m ready and eager to contribute to the spectacle, to join the team that works tirelessly behind the scenes to deliver the thrill and excitement that only sports can offer.

So, for those curious about the path one takes with a sports management degree, although there are many paths, here’s my answer: We animate the game. We craft the narratives that turn athletes into heroes and games into epic tales. We are the unseen conductors of the sports world’s greatest symphonies.

And as for me? I’m just warming up. I’m on a quest to create those electrifying moments that make fans fall in love with sports. Game and event presentation isn’t just a job; it’s a calling. A calling which I am embracing with every bit of fervor and determination I can muster.