Threepipe Reply - February Newsletter

Welcome to our newsletter!

We are pleased to share our presentation on how to maximise online grocery retail media opportunities in 2023. 

In the presentation, we cover a market summary of the current retail media landscape, what brands must do from an organic and paid media perspective to win the digital shelf and the latest products available to brands.

Also, don't miss our Q&A with Rameen Aini, Head of Ecommerce at McCormick.

2023 Beauty insights 

The presentation explores trends including the increased focus on ‘hair care routines’ to rival skincare, the move from bath to shower for luxury experiences and the continued rise of ‘clean beauty’.

It also examines the changing purchase research and behaviour journeys, including what is driving sales via DTC versus marketplaces and how brands are successfully using video formats to engage.

Google optimise sunsets in September.

Google Optimise sunsets in September and with it the opportunity to run A/B testing.

Fear not! This function (and improved) will be available via Google Analytics 4 (GA4) and gives us all another reason to make the transition across.

If analytics is still a major pain point for you, then get in touch with our team...

Joseph Joseph Appoints Threepipe as Global Performance Marketing Partner.

Joseph Joseph appointed Threepipe as its performance marketing partner, to drive customer acquisition strategies in the UK and fast emerging markets. Threepipe is responsible for managing the homeware & kitchenware brand’s paid search and social channels, which will include Meta, Pinterest and YouTube as well as providing SEO support.

Performance Max insights.

If you’re using Performance Max campaigns, are you getting the most out it?

Even though we may not have complete control over PMax campaigns, it’s still important to actively optimise and test to ensure the best possible results so we've put together a few pointers of what you can still do to maximise effectiveness and gain insight into your Performance Max campaigns here. 

Beauty industry within Amazon.

Take a few minutes to listen to Andrew Miles, Account Director in our Amazon team, discussing exactly what he sees in the beauty sector within Amazon at the moment. He covers what opportunities there are for brands in this current climate and where beauty brands should be investing this year.

Watch here. 

If any of our other teams and services are of interest, get in touch as we would love to chat more about how we can help across the Threepipe Reply teams.