Three Ways Your Brand Can Earn a Higher Return on Loyalty
Thank you for checking out?fltrd, a?Salient Global?newsletter.
In this edition of?fltrd, we share an excerpt from timecraft's latest podcast on how brands can survive today's creative jungle, explore how to unlock the real promise of and reap a higher return on loyalty, and (ICYMI) how brands can create real value in their brand experiences.
Here we go.
Three Ways Your Brand Can Earn a Higher Return on Loyalty
By Guy Cierzan
What matters: Many marketers today who rely extensively on programs too often struggle to activate their loyalty strategy in order to realize more than the typically underwhelming, near-term transactional value they offer; the opportunity for brands is to discover the real promise of loyalty.
For some marketers lately, the sheen of loyalty may appear to have dulled somewhat. This is especially true given the whiplash we’ve recently been experiencing in consumer and economic confidence, rising inflation and the tightening of ad spending, with the pandemic still looming in the background.
Coupled with the latest darling trends in marketing—from influencers and social commerce, to the metaverse and NFTs—many brands have lowered the loyalty flame on the proverbial back burner. But loyalty hasn’t lost its relevance—or value. In fact, investing in loyalty is fundamental for the success of brands in the ever-suspended, post-cookie world we will soon find ourselves in.
As you embark on evolving your loyalty strategy, below are three things your brand should prioritize to capture a higher return on loyalty:
Everyone Shifts - a timecraft Podcast:
S1:E2: Welcome to the (Creative) Jungle with Josh Lohrius, Angela Mears and Jim Paul
What matters: In the jungle that is modern marketing, Josh Lohrius of Honeymoon and Angela Mears and Jim Paul of Weber Shandwick help us understand why an earned creative approach is the best way for a brand to survive.
In the second episode of Everyone Shifts, our esteemed guests drop us into a jungle of limitless marketing channels and limited attention, where we learn why an earned creative approach today is key for a brand's survival.
In the jungle we discover...
领英推荐
Flow, diverse thinking and bringing the right energy to the room is key to keeping up with culture, and how the speed of change and fragmentation allows us to take more creative risks.
Listen to and subscribe on Apple Podcasts
(ICYMI) It’s Time for Brands to Get Real: Three Ways to Create Real Value in Your Brand Experiences
What matters:?We are in the midst of a reevaluation of our relationships with brands, their newfound responsibilities, and of course, our own priorities, and how brands align ― or don’t align ― with them.
Brands are experiencing a meaningful shift in expectations yet again. One would think that a brand’s core responsibilities are delivering quality, satisfaction, and consistency (which, arguably, is still true), but that’s just not cutting it anymore. These responsibilities have become table stakes. Consumers are fickle and ever evolving in their own beliefs, values, and needs. There are several contributing factors at play.
Suddenly, our expectations and relationships with brands became introspective, requiring an entirely new set of criteria where consumers have become selective in brand choice, experience, relationship, and, ultimately, spend that aligns with what truly matters.
Below are three ways brands can create real value and drive long-term, sustained growth in today’s fast-evolving landscape.
Thank you for reading. If you enjoyed this month's edition of?fltrd, be sure to subscribe, share, and like, or leave us a comment below. To learn more about Salient Global, check out?www.salientglobal.com?and get in touch.