Three Ways To Land On The Right Side Of Instagram's Algorithm

There is an ever-evolving discussion about managing and restructuring Instagram strategies between brands and influencers when new features and updates roll out on the app.

In hopes of landing on the right side of the algorithm, eliminating poorly-performing content can be done by asking a series of questions:

• What type of post creates the most engagement? (i.e., carousels, reels, static imagery)
• Is there a certain time of day to post to increase the impression rate?
• Do followers respond well to this type of content??

The CEO and Founder of Instagram, Adam Mossuri, makes it easier for followers to digest new features by sharing regular updates through his social media and broadcast channels.

Here’s what content Instagram’s algorithm will reward in 2023, according to Adam Mossuri.

1. Post content that inspires followers to be creative

Rising audio and video concepts sky-rocketed on Instagram to compete against TikTok. Demand Sage says nearly 2.5 billion Instagram users will interact with reels by the end of 2023. Reels are known for captivating users through long and short-form videos. The variety of audio options to include in your reel creates a high appeal for content experimentation. Inspiring followers to hop on the moving train will be rewarded on Instagram.

2. Help followers discover things they love

Amid the COVID-19 pandemic, Instagram users turned to social media to document their new day-to-day routines. You may remember the viral trend of Instagram users’ dedicating their spare time to baking numerous loaves of sourdough bread, resulting in a shortage of flour and yeast at local grocery stores. Content that teaches viewers something new allows them to expand their skills on the platform and tap into new creative ideas to share with others.

3. Spark connections with new people

The revamp of Instagram’s Explore Page interested users when the feature started displaying popular photos, location tags, and searches. It wasn’t long before the algorithm picked up on user patterns to curate a landing page of new content to the users' interests that would help discover new businesses, brands, and friends with similar appeals. Content that reaches new audiences encourages new relationships and brings Instagram back to its original roots of connecting people near or far.

Le CollectiveM is always here to help you stay informed and make smart social media decisions! Follow us to keep up with the latest Instagram algorithm trends and updates.

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LCM