Three ways to get better at digital marketing (quickly)

So you’re a sole trader, or a single director of a newly incorporated small business? That’s not a job, is it? ??

Nope. It’s at least five jobs! ??

One of which involves single-handedly creating and executing a digital marketing strategy that gets your product or service in front of your target audience and converts them to paying customers, as cheaply as possible. No biggy!

If your marketing budget isn’t exactly bulging at the moment, we’ve got three things for your To Do List this week which will save you time and money. 

?Starting… now!

1. Check you know the lingo

If you’re already throwing around acronyms like ROAS and SERP with confidence, you can test your superior knowledge by checking off each of these 37 terms, right? ??

If you decide to invest in some marketing support to help grow your business, remember that Start Up Loans are available up until the end of your third year of trading, or up to five years if it’s your second loan.

Lauren topped up her loan in order to maximise her marketing and saw her gross profit increase by 30%. 

2. Check you've got the tools to do the job properly

Successful digital marketing requires you to be online (duh!) so before things get too technical, let’s make sure you’ve got your essentials sorted:

• A strong internet connection 

If yours is a bit flaky, take a look at BT Business Broadband, who are offering Superfast Fibre 2 at ￡0 a month for three months, then ￡33.99 a month

Find out how to switch

• A laptop that never lets you down

Yes, it’s OK to sometimes have 72 tabs open at once (happens to us all the time).

No, it’s not OK to attempt to build a website, post on social media, and craft clickable marketing emails on a machine that’s seen better days.

Reliable computers are essential for small business owners who do their own digital marketing. Fortunately, we’ve negotiated discounts with Dell up to 20% off, for anyone who signs up to Smarta. That means less to layout for your essential IT and more money in the bank. 

Sign up here and use the code SMARTA to get your discounts

• Easy-to-use design software

You could outsource your design work to someone with a Graphic Design degree. But if you’re up for giving this a go yourself (what’s one more job, when you’re already the sales manager, finance manager, marketing manager, administrator…?!) we recommend Canva pro.

It’s jam-packed with time-saving tools that make anyone look like a professional designer.

Give Canva a try

3. Register for a free online micro-course

We understand that most small business owners don’t have hours to spend studying. But you might have 36 minutes, right? That’s how long it takes to complete the Google Analytics lesson in the Smarta Digital Marketing series.

Head to the course page and type in what you want to learn.

Thanks for reading. See you next Monday,

Team Transmit

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Free Business Advice is available here.