Three Ways Business Owners Can Win on LinkedIn in 2025

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If you're pouring your energy into LinkedIn—posting regularly, launching newsletters, and even getting those feel-good vanity metrics like high impressions—but still not attracting clients, you're not alone. Many entrepreneurs find themselves stuck in this loop. Let’s fix that.

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As someone with nearly 1 million LinkedIn followers and 425,000+ newsletter subscribers, I’ve guided hundreds of business owners to not just grow their presence, but to translate that presence into real results. And no, it doesn’t involve cold-pitching people in their DMs.

Here are three actionable steps to dominate LinkedIn in 2025:

1. Have ONE Clear Offer (For the Right WHO)

The first mistake most business owners make? Their profile doesn’t clearly communicate what they offer or what a prospective client can gain. If your offer isn’t compelling and easy to find, your LinkedIn presence becomes a missed opportunity.

Ask yourself these questions:

• What’s my primary goal on LinkedIn over the next 90 days? (e.g., acquiring 3–5 high-ticket clients.)
• Who do I need to attract to achieve that goal?
• Is my call to action (CTA) aligned with the type of buyer I want?

For instance, if you’re targeting high-ticket clients, offering a free checklist might not cut it. Instead, a personalized consultation or strategy call would better resonate with this audience. And make sure the process to access that offer is effortless—whether it’s through a DM, a booking link, or an email opt-in.

2. Talk About Your Offer (Proudly and Often)

Surprisingly, many entrepreneurs hesitate to talk about their offer. They bury it in their profile banner or mention it vaguely at the end of posts. But if you want people to take action, you need to confidently showcase what you bring to the table.

Here’s how to make your offer stand out:

• Create standalone content: Dedicate posts or newsletters to explain your offer, who it’s for, and the transformation clients can expect.
• Weave it into your stories: Share client testimonials or personal anecdotes to highlight the value of what you provide.
• Practice your pitch: Feeling uncomfortable talking about your offer? Practice presenting it until it flows naturally.

When I was learning to sell during webinars, I stumbled through pitches because I hadn’t practiced enough. After recording and refining my delivery over 30 times, it became second nature—and my conversions skyrocketed.

3. Improve Your Offer

Sometimes, the issue isn’t how you present your offer but what you’re offering. As markets evolve, so do buyer expectations. Your offer must stand out in a sea of options—and, increasingly, in a world where AI is raising the bar on what’s available for free.

Here’s how to audit and refine your offer:

• Evaluate your competitors: What are they including in their consultations or services that you’re not?
• Focus on deliverables: Does your offer provide tangible, actionable outcomes? For example, instead of offering a generic coaching package, deliver a personalized strategy tailored to your client’s unique goals.
• Listen to feedback: Use consultations to understand what prospects really need and align your offer accordingly.

For high-ticket services, every detail matters—from how you conduct the consultation to the action plan you provide afterward. Remember, a polished, valuable offer builds confidence, both for you and your potential clients.

Conclusion:

To succeed on LinkedIn in 2025:

• Clarify your offer: Make it easy for prospects to understand and access.
• Communicate your value: Share your offer confidently and consistently.
• Continuously improve: Refine your offer to stay competitive and impactful.

Start implementing these steps, and LinkedIn can become more than a platform for impressions—it can be a driver for measurable business growth.

PS: Click here to join the FREE 4-Day Masterclass to grow your personal brand on LinkedIn.