The Three Types Of [Pretend] Invisible And Ignoring People
Dr. David Moffet BDS FPFA CSP
Dental Practice Management Specialist > Dental Practice Profitability Expert > Dental Operations Consultant and Coach.
I wrote last month about the phenomenon I’ve been seeing while housesitting in St Ives in Sydney, where walkers that I pass while I’m walking go out of their way to PRETEND that they didn’t see me, and ignore my glance, and my wave of acknowledgement back at them, when obviously they have seen me.
There are three types of ignorers.
These are the walkers who when they see you coming, they just stare straight ahead of themselves, hoping that you don’t speak to them, or just plain hoping and praying that they themselves become invisible.
Or they hope that your memory of their behaviour is immediately wiped from your brain’s hard drive and their intentional rudeness is forgotten.
These walkers are easily observable because the speed of reverse rotation of their atlanto-axial joint is so fast, that I’m surprised they don’t sever their spinal cord as a result of that reverse force.
Their heads spin around like something out of a movie…
The speed of movement is that impactful, it’s like watching an automobile crash-test video at regular speed.
The only person who sees this movement, and thinks that the ignorer has succeeded in not being seen, is the ignorer.
In real life, they look as stupid as a child playing hide and seek with their hands over their own eyes, believing that if they can’t see the seeker, then the seeker can’t possibly see them.
The pseudo-cunning ignorer, or PCI, is the walker who sees you, but tries to create a distraction that they feel legitimises their reason for looking hard in the opposite direction to you.
For example, there’s the walker who sees you, and then crosses the road looking back over their shoulder in the opposite direction to you, as if they had never seen you and as if you weren’t even there or were a consideration in their decision to cross the road.
This morning Jayne and I saw a couple walking who did exactly this… the male saw us, and then pretended to be looking back at his wife as he crossed the road to the other side to avoid passing by us on the side of the road we were all on, and acknowledging us.
And as would be the way in suburbia, about fifteen minutes later we came across the same couple again, at another point on our walk… and low and behold, they were forced to pull the same PCI move on us, with the same disappointing [for them] result.
BECAUSE WE SAW THEM. And they know we did…LOL!!!
In both of these examples, we all know that it’s one thousand times more hospitable to acknowledge the other person with simply a smile, or a wave, or a greeting.
In fact this afternoon I passed another walker who greeted me with
“Good morning”
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Which was so much better than the behaviour of the neck breaking ignorer.
Years ago…
Years ago I was discussing this same issue of the TEN FOOT RULE with my hairdresser who told me he had a similar problem at his salon.
He told me that sometimes a “customer” would walk into his salon, and stand at the front counter, and that a hairdresser cutting hair nearby [within ten feet of the customer] would look up, see the arriving customer, and then look down and away and continue cutting hair, without any acknowledgement or greeting from the hairdresser to that arriving customer.
When my hairdresser questioned his team member as to why they looked up at the arriving customer but did not greet them, the team member replied back to my hairdresser:
“Wasn’t my customer.”
To which my hairdresser responded:
“But they are a customer of the salon, and a customer of one of the other hairdressers here…”
And then he said:
“How do you think that customer feels, when you look up at them and then looked away without acknowledging them?”
“And what do you think that customer thinks about our salon, based upon their interaction with you? Do you think that their interaction with you could have been better?”
Ultimately…
Ultimately, our actions, or lack of action, will be what people will judge us on, and judge our business on, and judge our suburb on…
Are you putting your best foot forward to provide an ultimate customer experience, or an ultimate social experience, for all of those who you interact with?
When I’m walking around the rural village of Burrawang [where I live], I always make an effort to wave and acknowledge all the drivers who pass me on the walk, even though, because of windscreen angulation, I can’t sometimes see their faces. [but I know that they can see me].
Last Friday here in St Ives, a lady driving past me in a 4WD smiled and waved to me.
And I know I didn’t know her, and I know that she hadn’t met me, but maybe she had seen me walking a day or two before, and felt it was reasonable to acknowledge me with a wave.
And although she didn’t HAVE TO wave to me, and although it mightn’t have made a big difference to the universe, just like the starfish in the starfish story, it sure made a difference to me….
Is it really that difficult to wave, to smile, and to say “Hello”?
Of course it’s not.
But the impact of that wave, that smile, that greeting… that impact is profound…
*****
Dr. David Moffet BDS FPFA CSP is a certified CX Experience coach. David works with his wife Jayne Bandy to help SME businesses improve their Customer Service Systems to create memorable World Class experiences for their valued clients and customers. Click here to find out how David and Jayne can help your business
Chief Experience Officer at billquiseng.com. Award-winning Customer CARE Expert, Keynote Speaker, and Blogger
5 个月QUI TAKEAWAY: Customers pay for their experience, not your product or service. And it’s THEIR experience, not yours. They buy with emotion and justify their decision with reason. Customers seek the best emotional value in their experience, not your logically reasonable best price, product, or service. The best emotional value to your customers is your personalized interactions with them, not their “cash or credit” business transactions with you. Think RELATIONSHIPS or Go Broke. Literally. English writer Samuel Johnson said, “People need to be reminded more often than they need to be instructed”. So, as you prepare yourself to engage with others, I encourage you to remind yourself of your Rule of Three to Deliver the World's Best Customer Experience with a Warm Welcome, WOW Moment, and Fond Farewell to Speak First (Ten-Five Rule) and Speak Last. Dr. Moffet, thank you for sharing your insight which prompted me to share mine. Although my QUI TAKEAWAY is a perennial platitude, you offer specific customer service strategies to enhance the customer experience. For that. thank you. I very much ?? appreciate you.
THE LIMITLESS DENTIST - It's All A State Of Mind. reducing stress, overwhelm and burnout, so that you can "Have It All" with a challenge based lifestyle achieving peak performance and accelerating to become Limitless
5 个月Dr. David Moffet BDS FPFA CSP. David, your insights on customer experience resonate with the core of what we strive for in our interactions. It's about intentionality and genuine connection. When we focus on truly understanding and serving others, we elevate the experience for everyone involved. Let’s keep pushing the boundaries of what’s possible!