Three Types of Investors
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Three Types of Investors

After 20 years spent in the financial industry, I’ve come across three main types of investors. Chances are, you know somebody in each group! Keep reading to discover what your investing personality is, as well as to find a key that may be missing—no matter what type of investor you are.

I Love this Stuff! – The “I love this stuff!” investor spends their coffee breaks on various trading platforms watching their investments. They get a high out of trades, and are usually looking for new ideas to take advantage of. Usually, the “I love this stuff!” investor is also very fee-focused.

Ugh, No Thank You. That is Why I Pay a Professional – These investors know they could try learning about investing. They hear about the low-fee trading accounts, but they just couldn’t be bothered to learn about it all. The “Ugh, No Thank You” investor would rather spend their free time doing other things they enjoy. Or, they just find it boring and couldn’t imagine trying to do it themselves.

Yeah, I Really Need to Do Something – The “Yeah, I Really Need to Do Something,” investor reads the odd article, and maybe hears about retirement from a work presentation. They have investments, either at their bank or through their work pension/group RRSP, but typically haven’t planned past that. They know they probably should, but they aren’t sure where to start. So they put it on the “do it tomorrow list.”

What matters most is finding what works for you. You have probably heard many times, “Time can’t be bought.” Time is priceless. So, do it yourself only if you love trading and have good knowledge and experience in it. An interesting article in Forbes magazine (linked below) made a great point about not letting returns distract you from building real wealth. You can watch the market go up and down, but what is your exit strategy? If you do love investing, make sure you have planned your exit strategy.

If you’re more the “Ugh, No Thank You. This is Why I Pay a Professional,” or the “Yeah, I Really Need to Do Something” type of investor, fear not. Certified Financial Planners, such as myself, are here to carry you through what may seem like a complicated or overwhelming process with ease. Entrusting your investments to a qualified professional can provide you with peace of mind for the future, while freeing up your time to focus on things that are important to you now.

Whether you enjoy managing your own investments or not, it’s important to remember the other aspects of financial planning as well. Remember, if you don’t plan for what could happen, you plan to fail. Life is full of drama. Things we never expected, or hoped would never happen, can happen. Make sure to plan appropriately. Whether you have an advisor, manage your own investments, or haven’t gotten around to planning at all, remember: the more wealth you have, the more you risk losing. Make sure you prioritize all parts of your investment plan to protect yourself and your loved ones.

Which of these three investor types are you? If you don’t feel you fit into any of these, what type of investor are you?

Forbes Article



Brooke Dean owns and manages BMD Financial, an Independent Financial services office of Raymond James Ltd. Brooke has been in the financial industry for 20 years and her goal is to help Canadians have Drama-Free Finances. She is a mom to an amazing little human and is a huge animal lover. She has a bulldog named Maybull, who is extremely stubborn, but also extremely loveable.?


Brooke Dean CFP, RRC, TEP, CIM

Senior Financial Planner?

BMD Financial of Raymond James Ltd.?

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This article has been prepared by Brooke Dean and expresses the opinions of the author and not necessarily those of Raymond James Ltd. (RJL). Statistics, factual data and other information are from sources RJL believes to be reliable but their accuracy cannot be guaranteed. It is for information purposes only and is not to be construed as an offer or solicitation for the sale or purchase of securities. This newsletter is intended for distribution only in those jurisdictions where RJL and the author are registered. This provides links to other Internet sites for the convenience of users. Raymond James Ltd. is not responsible for the availability or content of these external sites, nor does Raymond James Ltd endorse, warrant or guarantee the products, services or information described or offered at these other Internet sites. Users cannot assume that the external sites will abide by the same privacy policy which Raymond James Ltd adheres to. Raymond James advisors are not tax advisors and we recommend that clients seek independent advice from a professional advisor on tax-related matters. Securities-related products and services are offered through Raymond James Ltd., member-Canadian Investor Protection Fund. Insurance products and services are offered through Raymond James Financial Planning Ltd. (“RJFP”), a subsidiary of Raymond James Ltd., which is not a Member - Canadian Investor Protection Fund. When providing life insurance products, Financial Advisors are acting as Insurance Representatives of RJFP.


Darren Hopkins, P.Eng., PMP

Product-focused project leader || Iterative strategy development & execution || Dot connector || Keynote speaker sharing stories of resilience & growth

1 年

I definitely fall somewhere between #2 and #3...

Carlamay Sheremata

??Keynote Speaker | Published Author | Singer | Podcast Host | Empowering Women | Providing a Platform for Youth, Parents and Youth Advocates To Engage in Conversations That Can Change Lives-Youth Truth Talkz

1 年

Great article Brooke. Coming from a pension and not having to worry about things to now getting excited about investing and watching my portfolio grow…I will never be a 1, I know I’m mostly a 2!

Ariel Magil

VP of Business Development @ Advisor Solutions by Purpose | WealthTech | We help PM’s and FA’s launch, grow, increase revenue, and focus on their clients through true independence

1 年

As an “I need to do this” kind of guy - and as someone who funds investor psychology fascinating- this really spoke to me. Thanks for sharing, Brooke!

Stephanie Grant

Service Support Analyst | Software Trainer | Human in Development

1 年

I’m definitely the third type of investor!

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