THREE THINGS YOUR CLIENTS ARE NOT

Your clients are NOT

… everybody

… small to mid-size companies

… earning revenue of x to y million

Your clients are NOT everybody because that is impossible. No company has ever achieved such and never will. Everybody is 7 billion people, and the term does nothing to help anybody understand who your clients really are.

We like to say it because it makes us feel better thinking that wow, everybody is going to love my idea.

Your clients are NOT small to mid-size companies because, this is just another way of saying “everybody”. 95% of all US registered businesses have less than 100 employees.

70% of all registered businesses are of the solopreneurial variety and another large chunk has less than 10 employees.

The SBA defines small as less than 500 employees. Where exactly is the line between small and mid-size?

We like to use this phrase because . . . we’ve heard it so often and it sounds better than saying “everybody”.

?One positive, it does reveal that our clients are businesses, which is not everybody. (yay!)

Your clients are NOT earning revenue of x to y because the revenue numbers of privately held companies are not disclosed anywhere. And who exactly might know what the gross revenue numbers of a company might be?

If the size of a company matters, use the employee count, which is a reported number on Linkedin!

We like to use this phrase because . . . we’ve heard it so often and it sounds better than saying “everybody” and we like to think, if they have this level of revenue, they can afford me.

These three phrases convey hardly any real value at all. ?

When you have an opportunity to describe your business, say something that might actually mean something. Be specific. Tell us why you started the business. Tell us the glorious results you cause. Tell us the impact make.

… save businesses from sinking before launch

… save money without thinking about it

… wander wisely

… think different

… the happiest place on earth

… 15 minutes can save you 15%