Three things you can do this week to stop losing customers

Start here to give your customer acquisition strategy a shake-up.

As a small business owner, developing and evolving your customer acquisition strategy is what enables you to differentiate from your competitors,?build brand awareness, adapt to changes in the economic climate and ultimately increase your revenue. But to do all that, your strategy needs a bit of nurturing.

Over on the Smarta Knowledge Hub you'll find a longer article about the pitfalls small business owners often fall into with customer acquisition, and how you can avoid them.

But, we know you love the quick wins, so dive into our top 3 tips right here...

1. Clean up your messaging

As your business grows and evolves, it’s easy for your brand positioning and messaging to become confusing over time, especially if you've expanded the range of products or services you offer or branched out into a new sector.

This can make it hard for potential customers to understand what you do and why they should buy from you.?

When potential customers come to your shop window (IRL or online), it needs to be obvious what you specialise in.

Revisit who your ideal customer is and what problem you're solving for them. When you’re clear about who you're trying to reach, and why, it's much easier to align your sales messages.

2. Make sure your sales and marketing efforts are joined up

Even if you're a sole trader and take care of all sales and marketing activities yourself, you need to get clear about the personas you're targeting and what a “qualified” lead means in the context of your business.

If you can, consider implementing a system where leads you've marked as 'warm' automatically move into a sales workflow. That way no prospect should fall through the cracks! If you're thinking of getting yourself a CRM, we like?Capsule.

3. Look at your bounce rates

Bounce rate is a measure of the percentage of visitors who enter your website and then leave it without interacting with any other page on the site. In other words, they "bounce" straight off again!

The top reasons a user would bounce off your website are:

• The content loads too slowly (who has the time and little patience for slow-loading websites?)
• the content is irrelevant (hopefully you've fixed this by tackling step 1, above)
• the layout is cluttered and confusing (leading to a poor user experience).

If you're not confident updating your website yourself, look for other entrepreneurs who can help you make it more user-friendly, mobile-responsive, and optimised for search engines.?

Search the Smarta Business Directory for someone who can help, and why not add your business while you're there? It's free.

Thanks for reading!

See you next time.

Team Transmit