Three things to know about Gen Alpha now... and in the future

Did you know that Gen Alpha have a global spending power of $5.5 trillion? This is a combination of the size of their population and increased access to online spending.

So what is important to those born between 2010-25 who grew up during Covid and how do we speak to them?

1. Alphas are hyper-informed and diversity matters.
2. A parenting revolution is happening- kids have more freedom to express their preferences- enhancing their decision making.
3. Alphas will work hard and, when not online, play hard- seeking mental wellness and playfulness.

So what does this mean for us as Creatives and Marketers in the food & drink industry?

Alongside the health and wellness trend, sustainability, technology and joy will be critical for brands targeting Gen Alpha- and they should consider the increased say they have in their household. Brands will need to communicate where they stand on these values with their packaging, ads and digital presence in a tone of voice that resonates with Alphas- quite the challenge!

If you need support with launching a new brand, strategy, packaging or design to Gen Alphas (or any of the Gens), as well as access to deeper insights- we're happy to help.

At Molasses we love building informed, strategic responses anchored in data. A huge thanks to the 英敏特 team for presenting these key insights.