Three Things That Will Help Your Content Make An Impact, and Deliver Results

People crave stability, empathy, and being offered something valuable and useful. This is the case when things are humming along nicely, but even more so when there is a heightened sense of uncertainty.

Content marketing is a way that individuals and brands can offer all of the above.

As we continue to press forward, content marketing continues to be the best way to connect with people, offer them value, and build relationships with entire communities. 

1) To best navigate an everchanging landscape, first, you should prepare for quick pivots and have the flexibility to switch out content seamlessly. Your content calendar can be a roadmap but plan to adjust posts when necessary based on shifts in our social landscape. 

2) Second, building influence in your brand and with trusted co-creators is a powerful way to multiply your efforts. Build your network strategically and then lean into your network as you share informative and relevant content with them. Think, who can you share content with, and initiate conversations? How can you grow this group? 

3) Third, content marketing can be a cost-effective approach when a genuine, organic connection is more readily consumed, and pushy messaging is ignored entirely. When budgets and ROI may be more closely reviewed and scrutinized, make sure that your outreach it hits the mark.

Ask yourself the following questions before putting together your content marketing strategy:

• What are you wanting to accomplish with your outreach? Inform? Educate? Entertain?
• How have you saved your client's time/money or increased productivity/revenue, etc.?
• What are the pain points you are relieving for your clients?

Remember, you are talking to fellow humans who are looking for answers to solving their problems. Provide the solutions and solve their problems to win the long game. 

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If you've not yet taken a look at this keynote from the Purpose Summit last year, now may be a good time to give a listen. In it, I discuss the Global Communication Shift and how to navigate disruption by using LinkedIn.

Kim has attracted an audience of over 235,000 professionals from around the globe on LinkedIn and is the CEO of Linkability, Inc. She is a dynamic Entrepreneur, Global Business Communications authority, and three-time business founder. Linkability is a strategy and consulting firm that provides world-class Intrepreneurs, Entrepreneurs, and organizations with consulting, services, and products that helps to grow robust networks and drive tangible results in sales, marketing, and thought leadership positioning.

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