THREE SURPRISING WAYS TO GET CUSTOMERS ATTENTION

If you have ever wondered how some of the most popular brands have become successful it is pretty obvious that they have a high level of brand awareness. They are everywhere, or at least they seem to be. The science behind marketing your brand reveals three central tactics to zero in on your customer and help your brand to become popular. Here are three easy tactics to implement today.

STRIKE A CHORD WITH YOUR AUDIENCE

If you spend time looking for a car you will notice that suddenly you will see that car everywhere. This isn’t because there are more of those particular cars on the road but because you are now focused on something in particular and as a result, see it more. This is called Selective Attention and its triggered when you are exposed to a new idea that strikes a chord with you. Customers have an ‘ah ha’ moment and then begin to have a fresh focus towards your brand.

Finding ways to uncover customer insights will help you to create a moment that customers become aware of your brand and then will see your messages more.

BE EVERYWHERE

The majority of customers are not going to take action after seeing an ad once, instead they need to see your ads everywhere and many times.

This is because customers choose the familiar as it is the safe option. Scientifically this is called Confirmation Bias where repeated exposure to the same message confirms your belief of that message, regardless of whether it is true or not. In other words, “Say it enough times, in enough places, and people will believe it”.

Having your message out there consistently also created brand advocates. This is because confirmation bias has an effect for customers to ignore contradictory information about a brand which might be in the form of bad reviews. They will simply overpower any suggestion and sing your praises because that is what matches their belief.

BE INTERESTING

Lets face it, the world is a busy place and you are not the only business out there fighting for your customers attention. The way to get attention is by being different and interesting. Our brains are wired to tune out of something if a message isn’t threatening or sufficiently intellectually involving. Have you ever noticed how time flies by when you are engrossed by a good book, movie or hobby? This is because you are genuinely interested in that content and you devote more concentration to that activity.

The more information you retain about a brand is based on how much attention you give. If you find a brand to be particularly interesting then chances are you will focus your attention and find out what that business has to say.

It is a competitive environment and using your data to find information on what your customers are clicking on, spending time reading will help to build marketing messages that customers will find interesting.

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