Delivering outstanding, unified shopping experiences is crucial for attracting and retaining customers in today’s competitive market. Here are some strategies to help you achieve this goal:
- Gain a single 360° customer view: To enhance your understanding of customers’ changing needs and deliver relevant customer experiences, you need a single, customer 360-degree view. Unfortunately, with the profusion of data from multiple sources, many brands struggle to get the single 360° customer view needed to deliver relevant services, products, and experiences at the right time through the right channels.
- Turn data into actionable insights: Advanced data analytics enables brands to understand customer behavior, identify pain points, and make data-driven decisions to improve the overall shopping experience. Many brands, however, do not have the right technology to gain data-driven?insights into customer behavior and interests?to tailor experiences, offers, and information?to an audience of one.
- Achieve emotional loyalty: Customers expect brands to do more to earn their loyalty. They expect innovative loyalty programs that give customers a reason to engage with your brand. They want experiences that align with their values, needs, and life goals. Several brands, however, struggle to understand their customers and deliver relevant loyalty experiences. Their loyalty systems do not scale to meet today’s needs.
TCS Customer Intelligence & Insights? (CI&I) for retail helps retailers successfully achieve these strategies. It is the industry's first fully integrated real-time CDP, AI/ML enabled customer analytics, and loyalty management software solution.
- Get single source of truth with CI&I’s real-time CDP: Built for business users, CI&I applies artificial intelligence, machine learning, and real-time CDP capabilities across multiple data sources for a single customer view that drives deep personalization and customer engagement in real time. The real-time CDP focuses on a holistic approach to customer journeys for real time customer unification, journey tracking, and system-generated recommendations.
- Turn data into actionable insights with AI-driven customer analytics: CI&I’s AI-driven customer analytics helps retailers turn data into actionable insights, predictions, and recommendations with out-of-the-box use cases designed specifically for the retail industry. CI&I leverages AI and ML for real-time insights, predictions, and next best offers and recommendations. ?
- Achieve intelligent loyalty with CI&I Intelligent Loyalty Management: CI&I offers intelligent loyalty program management, member management and services, event-driven offers, and micro-services to incorporate loyalty into customers’ journeys. Its industry-specific, out-of-the- box use cases for retail speed time to value. And its developer-friendly, low-code, self-serve analytics platform accelerates complementary use case deployment.
CI&I’s scalable, modular, and highly configurable AI-driven platform is designed to help you meet your loyalty goals today and into the future. It can complement your existing loyalty system by means of real-time APIs, transforming it into an analytics-driven, intelligent loyalty solution that delivers personalized, omni-channel experiences that drive loyalty as an emotion.
Delivering outstanding, unified shopping experiences is an ongoing process that requires continuous adaptation and improvement based on a deep understanding of changing customer needs and evolving trends. ?Schedule a demo?today and find out how by consistently updating and refining customer insights based on AI-driven customer analytics, you can create personalized shopping experiences that set your brand apart from the competition.
